116-0342/01 – The Basics of Journalism and News Training A (ZNP)

Gurantor department	Department of Marketing and Business	Credits	3
Subject guarantor	Mgr. Ivana Šuláková	Subject version guarantor	Mgr. Ivana Šuláková
Study level	undergraduate or graduate	Requirement	Compulsory
Year	2	Semester	winter
		Study language	Czech
Year of introduction	2017/2018	Year of cancellation	2020/2021
Intended for the faculties	EKF	Intended for study types	Bachelor

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
SUL05	Mgr. Ivana Šuláková

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Credit	1+1

Subject aims expressed by acquired skills and competences

Specify journalistic genres Describe the use of particular journalistic genres in processing of various thematic areas Explain differences in the use of journalistic genres in processing of various themes Clarify media organizational level and the related role of editorial staff Compare specific types of journalistic genres used in specific media Use journalistic genres in practice

Teaching methods

Lectures

Summary

Posluchači bakalářského studia by se měli v tomto dvousemestrálním předmětu osvojit pracovní nástroje žurnalistiky, seznámí se s pracovními postupy v žurnalistice. Získají základní orientaci v profesních problémech, tématech, rubrikách. Nezbytnou součástí studia mají být také základy redigování, redakčního marketingu a managementu. Předpokladem pro úspěšné zvládnutí předmětu je dobrá orientace v aktuálních domácích událostech – nutné permanentní sledování denního tisku, zpravodajských relací TV+R. S nabytými teoretickými a faktografickými informacemi je schopen samostatně uplatnit se v praxi. Své schopnosti by měl student prokázat při samostatné práci na zadané téma. Podmínkou pro udělení zápočtu je písemná práce a aktivní účast na seminářích. Podmínkou pro udělení zkoušky je ústní nebo písemné prověření znalostí + písemná praktická práce na zadané téma.

Compulsory literature:

HOSKINS, C. Media economics: applying economics to new and traditional media. Thousand Osk: Sage 2004. Kinross, R. Modern Typography: an Essay in Critical History. London: Hyphen Press, 1992. TUNSTALL, J. Media occupation and professions. Oxford. Oxford UP 2001.

Recommended literature:

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

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Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1.A process of journalistic texts creation; composition of news; lead 2. Language and the style of journalism; words, sentences, over-sentence forms 3. Language and the style of headlines 4. Meta-language expressions in journalism; words accentuated by quotes 5. Means of indirect nomination in journalism 6. Means of non-verbal communication in journalism 7. Editorial 8. Information article, story 9. Essay and other entertainment genres 10. Report; interview; review; editorial 11. Feature; a short story from the court vs. a report from the court 12. Investigative journalism

Conditions for subject completion

Full-time form (validity from: 2017/2018 Winter semester, validity until: 2020/2021 Summer semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Credit	Credit			3

Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic year	Programme	Branch/spec.	Spec.	Zaměření	Form	Study language	Tut. centre	Year	W	S	Type of duty
2017/2018	(B6202) Economic Policy and Administration	(7202R020) Economics Journalism			P	Czech	Ostrava	2			Compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

2017/2018 Winter