116-0349/01 – Language and the Style of Journalistic Genres (JSŽŽ)

Gurantor departmentDepartment of Marketing and BusinessCredits3
Subject guarantordoc. PhDr. Hana Srpová, CSc.Subject version guarantordoc. PhDr. Hana Srpová, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2017/2018Year of cancellation2020/2021
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
SRP01 doc. PhDr. Hana Srpová, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 1+1

Subject aims expressed by acquired skills and competences

Define geneology, investigative journalism Specify journalistic genres Explain the use of particular kinds of journalistic genres in media practice Clarify the process of journalistic texts creation Use knowledge of journalistic genres in media activity Discuss the suitability and unsuitability of journalistic genres used in media practice

Teaching methods



Jednosemestrální výuka doplňuje studium předmětu Stylistika v žurnalistice teoretickými, ale hlavně praktickými poznatky z oblasti nejfrekventovanějších žánrů současné žurnalistiky (světové, převážně anglo-americké, i domácí).

Compulsory literature:

LOTZ, R. E. Crime and the American Press. New York: Praeger Publishers, 1991.

Recommended literature:

BLAKE, G. – BLY, R. W. The Elements of Copywriting. New York: MacMillan, 1997.

Way of continuous check of knowledge in the course of semester


Other requirements



Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Journalism, genology, genres generally 2. Journalistic genres (informative/news, analytic/journalistic, fiction 3. A process of journalistic texts creation; composition of news; lead 4. Language and the style of journalism; words, sentences, over-sentence forms 5. Language and the style of headlines 6. Meta-language expressions in journalism; words accentuated by quotes 7. Means of indirect nomination in journalism 8. Means of non-verbal communication in journalism 9. Editorial 10. Information article, story 11. Essay and other entertainment genres 12. Report; interview; review; editorial 13. Feature; a short story from the court vs. a report from the court 14. Investigative journalism

Conditions for subject completion

Full-time form (validity from: 2017/2018 Winter semester, validity until: 2020/2021 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 25  15
        Examination Examination 75  40 3
Mandatory attendence participation: Participation on 50% of seminars.

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2018/2019 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2017/2018 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

2018/2019 Winter