116-0350/01 – Persuasion and Manipulation in Journalistic Discourse (PMŽD)

Gurantor departmentDepartment of Marketing and BusinessCredits4
Subject guarantordoc. PhDr. Hana Srpová, CSc.Subject version guarantordoc. PhDr. Hana Srpová, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2017/2018Year of cancellation2020/2021
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
SRP01 doc. PhDr. Hana Srpová, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 1+2

Subject aims expressed by acquired skills and competences

Define persuasion and manipulation in journalistic discourse Describe the impact of ideology on society Explain psychology of persuasion Analyze the contents of medial communication Compare the use of persuasion and manipulation means in journalistic discourse Discuss problems associated with media ethics and media vulgarization

Teaching methods



Cílem kurzu je seznámit studenty s prostředky a metodami persvaze a manipulace; vymezit obsah a rozsah pojmů persvaze a manipulace na případech typických (paradigmatech) i periferních, analyzovat problém etiky žurnalisty při prezentování informačního materiálu.

Compulsory literature:

MILLS, H. Artful Persuasion. The New Psychology of Influence. New York-Atlanta- Chicago: Amacom, 2000.

Recommended literature:

O’KEEFE, D. J. Persuasion. Theory & Research. Thousand Oaks-London-New Delhi: Sage Publications, 2002.

Way of continuous check of knowledge in the course of semester


Other requirements



Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Persuasion and manipulation - a concept, history 2. A functional approach to persuasion; cognitive theory of persuasion. 3. Psychology of persuasion 4. The influence of ideology 5. Analysis of medial communiqué contents 6. Factors concerning the source of persuasion 7. Factors concerning the contents of communiqué and the way of its presentation 8. Factors concerning the addressee and the contents of persuasion process 9. Means of persuasion and manipulation 10. Persuasive power of the language in a journalistic communiqué 11. Persuasive power of non-verbal means in a journalistic communiqué 12. One-sidedness of verbal means and non-verbal means in news 13. Turning media into the gutter press 14. Defense against persuasion

Conditions for subject completion

Full-time form (validity from: 2017/2018 Winter semester, validity until: 2020/2021 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 25  15
        Examination Examination 75  40 3
Mandatory attendence participation: Participation on 50% of seminars.

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2018/2019 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2017/2018 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

2018/2019 Summer