116-0352/01 – Economic journalism (EŽU)

Gurantor departmentDepartment of Marketing and BusinessCredits5
Subject guarantordoc. PhDr. Hana Srpová, CSc.Subject version guarantorIng. Jana Gibarti, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2017/2018Year of cancellation2020/2021
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
GIB15 Ing. Jana Gibarti, Ph.D.
SRP01 doc. PhDr. Hana Srpová, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

to analyse economic news and journalism in the mass media to assess the suitability of resources to produce an economic report to use journalistic genres to create economic news to compare media focusing on economic information

Teaching methods

Individual consultations


Cílem předmětu Ekonomická žurnalistika je propojit ekonomické znalosti studentů se znalostmi tvorby žurnalistických žánrů. Studentům jsou vysvětlovány jednotlivé žurnalistické žánry a jejich vhodnost využití při prezentování ekonomických ukazatelů, vývoje hospodářství či významných změn ekonomických pravidel.

Compulsory literature:

CAMPBELL, R., CH. MARTIN and B. FABOS. Media & Culture: An Introduction to Mass Communication. 12th ed. Bedford/St. Martin's, Macmillan Learning,2019, 517 p. ISBN 1457668742. HAYES, Keith. Business Journalism: How to Report on Business and Economics. New York: Apress, 2013. 248 p. ISBN 978-1430263494. SCARAVELLI, Kim. Making Words Work: A Practical Guide To Writing Powerful Content. 2022, 220 p. ISBN 978-0228870074.

Recommended literature:

BAKER, E. Media Concentration and Democracy: Why Ownership Matters. Cambridge: Cambridge University Press. 2012. Online ISBN 9780511810992. HAYES, Keith. Business Journalism: How to Report on Business and Economics. New York: Apress, 2013. 248 pp. ISBN 978-1430263494. SCHREIM, Sam, Storytelling with Charts: A Data & Text Visualization Guide for Business, Professionals and Non-Professionals: A tutorial to quickly master the art and science of telling engaging stories with charts. 84 p. ISBN 979-8372066199.

Way of continuous check of knowledge in the course of semester

Tvorba a prezentace textových žánrů (zpráva, komentář) na předem zadané ekonomické téma


Other requirements

Creation and presentation of textual genres ( news , commentary ) on a given economic topic


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Development of economy in the Czech Republic and abroad 2. Important domestic and international macroeconomic indicators 3 Sector structure of economy 4. Development of business activities with expected trends of further development of economy 5. Significant changes of economic rules and government and individual ministries decisions 6. Creation and presentation of text genres (news, commentary) for a pre-assigned economic

Conditions for subject completion

Full-time form (validity from: 2017/2018 Winter semester, validity until: 2020/2021 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 25  15
        Examination Examination 75  40 3
Mandatory attendence participation: nepovinná účast na přednáškách 50% účast na cvičeních

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2018/2019 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2017/2018 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

2018/2019 Summer