116-0352/02 – Economic journalism (EŽU)
Gurantor department | Department of Marketing and Business | Credits | 5 |
Subject guarantor | doc. PhDr. Hana Srpová, CSc. | Subject version guarantor | doc. PhDr. Hana Srpová, CSc. |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 2 | Semester | summer |
| | Study language | Czech |
Year of introduction | 2019/2020 | Year of cancellation | |
Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
to analyse economic news and journalism in the mass media
to assess the suitability of resources to produce an economic report
to use journalistic genres to create economic news
to compare media focusing on economic information
Teaching methods
Lectures
Individual consultations
Tutorials
Summary
Cílem předmětu Ekonomická žurnalistika je propojit ekonomické znalosti studentů se znalostmi tvorby žurnalistických žánrů. Studentům jsou vysvětlovány jednotlivé žurnalistické žánry a jejich vhodnost využití při prezentování ekonomických ukazatelů, vývoje hospodářství či významných změn ekonomických pravidel.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Zápočet - vypracování ekonomického tématu pomoci zpravodajských a publicistických žánrů s využitím audio a video techniky.
Zkouška – kombinovaná (písemný test a ústní zkouška)
E-learning
Other requirements
Creation and presentation of textual genres ( news , commentary ) on a given economic topic
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Media in czech society - the role of journalism, position of media in contemporary society. Economic performance
2. Basic division of media according to the way of information transfer, according to the field of study. Media focused on economic information. Labor market
3. Report - origin and development of report and its types, report construction (pictures + audio). News in non-standard - extreme situations, analysis of current media coverage. Price and fiscal developments.
4. Reportage - development and current form in various types if media, reportage details, structure of report. Monetary Policy.
5. Interview - basic journalistic method, development and its present form, rules of interview, analysis of contemporary interview in Czech media. Development of the real economy - Agriculture
6. The specificities of the work of journalist in individual media (sources and obtaining of information and their processing). Development of the real economy - Industry.
7. Intersection of genres. Working with the language. Brevity requirements, journalist - interpreter, language clichés, work with numbers. Development of the real economy - Construction industry.
8. Investigative journalism, research, work with archive, internet and anonymous sources. Development of the real economy - Foreign trade.
9. Fundamentals of editing in printed media (content, language, formality, ethics) and presentation (headline, text readability, photographs). Development of the real economy - Internal trade.
10. Fundamentals of editing in electronic media: Presentation on radio - work with sound, live broadcasting, means to keep attention, editing.
Presentation on television - work with image and sound, editing.
Presentation on the internet - Interactivity, links, work with image and sound.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction