116-0352/02 – Economic journalism (EŽU)

Gurantor departmentDepartment of Marketing and BusinessCredits5
Subject guarantordoc. PhDr. Hana Srpová, CSc.Subject version guarantordoc. PhDr. Hana Srpová, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageCzech
Year of introduction2019/2020Year of cancellation
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
SRP01 doc. PhDr. Hana Srpová, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

to analyse economic news and journalism in the mass media to assess the suitability of resources to produce an economic report to use journalistic genres to create economic news to compare media focusing on economic information

Teaching methods

Lectures
Individual consultations
Tutorials

Summary

Cílem předmětu Ekonomická žurnalistika je propojit ekonomické znalosti studentů se znalostmi tvorby žurnalistických žánrů. Studentům jsou vysvětlovány jednotlivé žurnalistické žánry a jejich vhodnost využití při prezentování ekonomických ukazatelů, vývoje hospodářství či významných změn ekonomických pravidel.

Compulsory literature:

CAMPBELL, R., CH. MARTIN and B. FABOS. Media & Culture: An Introduction to Mass Communication. 12th ed. Bedford/St. Martin's, Macmillan Learning,2019, 517 p. ISBN 1457668742. HAYES, Keith. Business Journalism: How to Report on Business and Economics. New York: Apress, 2013. 248 p. ISBN 978-1430263494. SCARAVELLI, Kim. Making Words Work: A Practical Guide To Writing Powerful Content. 2022, 220 p. ISBN 978-0228870074.

Recommended literature:

BAKER, E. Media Concentration and Democracy: Why Ownership Matters. Cambridge: Cambridge University Press. 2012. Online ISBN 9780511810992. HAYES, Keith. Business Journalism: How to Report on Business and Economics. New York: Apress, 2013. 248 pp. ISBN 978-1430263494. SCHREIM, Sam, Storytelling with Charts: A Data & Text Visualization Guide for Business, Professionals and Non-Professionals: A tutorial to quickly master the art and science of telling engaging stories with charts. 84 p. ISBN 979-8372066199.

Way of continuous check of knowledge in the course of semester

Zápočet - vypracování ekonomického tématu pomoci zpravodajských a publicistických žánrů s využitím audio a video techniky. Zkouška – kombinovaná (písemný test a ústní zkouška)

E-learning

Other requirements

Creation and presentation of textual genres ( news , commentary ) on a given economic topic

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Media in czech society - the role of journalism, position of media in contemporary society. Economic performance 2. Basic division of media according to the way of information transfer, according to the field of study. Media focused on economic information. Labor market 3. Report - origin and development of report and its types, report construction (pictures + audio). News in non-standard - extreme situations, analysis of current media coverage. Price and fiscal developments. 4. Reportage - development and current form in various types if media, reportage details, structure of report. Monetary Policy. 5. Interview - basic journalistic method, development and its present form, rules of interview, analysis of contemporary interview in Czech media. Development of the real economy - Agriculture 6. The specificities of the work of journalist in individual media (sources and obtaining of information and their processing). Development of the real economy - Industry. 7. Intersection of genres. Working with the language. Brevity requirements, journalist - interpreter, language clichés, work with numbers. Development of the real economy - Construction industry. 8. Investigative journalism, research, work with archive, internet and anonymous sources. Development of the real economy - Foreign trade. 9. Fundamentals of editing in printed media (content, language, formality, ethics) and presentation (headline, text readability, photographs). Development of the real economy - Internal trade. 10. Fundamentals of editing in electronic media: Presentation on radio - work with sound, live broadcasting, means to keep attention, editing. Presentation on television - work with image and sound, editing. Presentation on the internet - Interactivity, links, work with image and sound.

Conditions for subject completion

Full-time form (validity from: 2019/2020 Winter semester, validity until: 2022/2023 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 30  15
        Examination Examination 70  35 3
Mandatory attendence participation: 50% lectures 75% exercises

Show history

Conditions for subject completion and attendance at the exercises within ISP: Economic Journalism: besides homework and seminar work (details and instructions see in LMS) multimedia presentation of a selected topic during seminars (consult topic and term with the teacher)

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2022/2023 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 2 Compulsory study plan
2021/2022 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 2 Compulsory study plan
2020/2021 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 2 Compulsory study plan
2019/2020 (B0414A050001) Marketing (S01) Marketing Communication P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction



2022/2023 Summer
2021/2022 Summer
2020/2021 Summer