116-0399/01 – Marketing ()

Gurantor departmentDepartment of Marketing and BusinessCredits5
Subject guarantorFiktivní UživatelSubject version guarantorFiktivní Uživatel
Study levelundergraduate or graduate
Study languageCzech
Year of introduction1999/2000Year of cancellation2009/2010
Intended for the facultiesEKFIntended for study typesBachelor
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

Teaching methods

Summary

Principles of marketing. Rise and historical development of marketing. Territorial peculiarities of marketing. Marketing environment, marketing information system. Marketing research, segmentation and marketing mix: product, prise, place, promotions. Marketing analysis, strategy and tactics. Organization of marketing within a company.

Compulsory literature:

Recommended literature:

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 45 (45) 0
                Other task type Other task type 45  0
        Examination Examination 55 (55) 0
                Written examination Written examination 55  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2005/2006 (B6202) Economic Policy and Administration (6202R010) Finance (00) Finance P Czech Ostrava 1 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6202R027) National Economy P Czech Ostrava 1 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6202R040) Regional Development P Czech Ostrava 1 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6202R055) Public Economics and Administration (00) Public Economics and Administration P Czech Ostrava 1 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6210R004) European Integration (00) European Integration P Czech Ostrava 1 Compulsory study plan
2005/2006 (B6202) Economic Policy and Administration (6210R004) European Integration (01) European Integration P Czech Valašské Meziříčí 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner