116-0399/01 – Marketing ()

Gurantor department	Department of Marketing and Business	Credits	5
Subject guarantor	Fiktivní Uživatel	Subject version guarantor	Fiktivní Uživatel
Study level	undergraduate or graduate	Requirement	Compulsory
Year	1	Semester	winter
		Study language	Czech
Year of introduction	1999/2000	Year of cancellation	2009/2010
Intended for the faculties	EKF	Intended for study types	Bachelor

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Credit and Examination	2+2

Subject aims expressed by acquired skills and competences

Teaching methods

Summary

Principles of marketing. Rise and historical development of marketing. Territorial peculiarities of marketing. Marketing environment, marketing information system. Marketing research, segmentation and marketing mix: product, prise, place, promotions. Marketing analysis, strategy and tactics. Organization of marketing within a company.

Compulsory literature:

Recommended literature:

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Exercises evaluation and Examination	Credit and Examination	100 (100)	51	3
Exercises evaluation	Credit	45 (45)	0	3
Other task type	Other task type	45	0	3
Examination	Examination	55 (55)	0	3
Written examination	Written examination	55	0	3

Mandatory attendence participation:

Show history

Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic year	Programme	Branch/spec.	Spec.	Form	Study language	Tut. centre	Year	Type of duty
2005/2006	(B6202) Economic Policy and Administration	(6202R010) Finance	(00) Finance	P	Czech	Ostrava	1	Compulsory	study plan
2005/2006	(B6202) Economic Policy and Administration	(6202R027) National Economy		P	Czech	Ostrava	1	Compulsory	study plan
2005/2006	(B6202) Economic Policy and Administration	(6202R040) Regional Development		P	Czech	Ostrava	1	Compulsory	study plan
2005/2006	(B6202) Economic Policy and Administration	(6202R055) Public Economics and Administration	(00) Public Economics and Administration	P	Czech	Ostrava	1	Compulsory	study plan
2005/2006	(B6202) Economic Policy and Administration	(6210R004) European Integration	(00) European Integration	P	Czech	Ostrava	1	Compulsory	study plan
2005/2006	(B6202) Economic Policy and Administration	(6210R004) European Integration	(01) European Integration	P	Czech	Valašské Meziříčí	1	Compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

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