116-0401/01 – Business Activities (OC)
| Gurantor department | Department of Marketing and Business | Credits | 4 |
| Subject guarantor | Ing. Bc. Lenka Švajdová, Ph.D. | Subject version guarantor | Ing. Miluše Hluchníková, CSc. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 2 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2012/2013 | Year of cancellation | 2020/2021 |
| Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
1. Dramatise importance and role of business activity as a human activity and as an economic sector; apply marketing approach.
2. Outline two business spheres – purchase and sale as a specific business activity; dramatize human element for its effectiveness.
3. Classify and relate wholesale and retail firms.
4. Employ methods and procedures of spatial analysis to localize business units and optimize retail networks.
5. Explain present business trends; outline its symptoms and effects.
6. Classify business operation and its units; demonstrate its relations and connections.
Teaching methods
Lectures
Tutorials
Summary
Obsahem předmětu je formou přednášek vymezit význam, úlohu a funkce obchodu v ekonomice společnosti, poukázat na nové směry rozvoje obchodu v nadcházejícím procesu globalizace ekonomiky. Dále pak popsat obsah a způsob realizace obchodních procesů a vymezit dvě nedílné součásti těchto procesů - nákup a prodej. Podstatou předmětu je charakteristika základních pojmů, vztahů, účastníků a faktorů ovlivňujících provádění obchodních transakcí.
Compulsory literature:
LEVY. ISE Retailing Management. Columbus: McGraw-Hill Education, 2018. 1216 p. ISBN: 978-12-600-8476-4.
Recommended literature:
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Seminar work,presentatin in Lektion.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1.The origins of trade. The periods of trade development.
2.The Principles of trade.
3.The theories of trade. Functional and institutionalapproach.
4.Purchase as the function of the enterprise.
5.Sale as the function of the enterprise.
6.The human resources in the process of trading.
7.Wholesale and its role in the distribution process.
8.Retail and its role in the distribution process.
9.Principles of the retail site formation. Spatial analysis, purchase potential setting.
10.Business operations and its elements.
11.Future trends of trade. Processes of conceatration and cooperation.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction