116-0401/01 – Business Activities (OC)

Gurantor departmentDepartment of Marketing and BusinessCredits4
Subject guarantorIng. Bc. Lenka Švajdová, Ph.D.Subject version guarantorIng. Miluše Hluchníková, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageCzech
Year of introduction2012/2013Year of cancellation2020/2021
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
HLU40 Ing. Miluše Hluchníková, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Credit and Examination 6+6

Subject aims expressed by acquired skills and competences

1. Dramatise importance and role of business activity as a human activity and as an economic sector; apply marketing approach. 2. Outline two business spheres – purchase and sale as a specific business activity; dramatize human element for its effectiveness. 3. Classify and relate wholesale and retail firms. 4. Employ methods and procedures of spatial analysis to localize business units and optimize retail networks. 5. Explain present business trends; outline its symptoms and effects. 6. Classify business operation and its units; demonstrate its relations and connections.

Teaching methods

Lectures
Tutorials

Summary

Obsahem předmětu je formou přednášek vymezit význam, úlohu a funkce obchodu v ekonomice společnosti, poukázat na nové směry rozvoje obchodu v nadcházejícím procesu globalizace ekonomiky. Dále pak popsat obsah a způsob realizace obchodních procesů a vymezit dvě nedílné součásti těchto procesů - nákup a prodej. Podstatou předmětu je charakteristika základních pojmů, vztahů, účastníků a faktorů ovlivňujících provádění obchodních transakcí.

Compulsory literature:

FREATHY, Paul. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009. 372 s. ISBN 0-273-65548-5

Recommended literature:

JOBBER, David a Geoffrey LANCATER. Selling and Sales Management. London: Pearson Education, 2012. 592 p.ISBN 978-02-7376265-2.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Seminar work,presentatin in Lektion.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1.The origins of trade. The periods of trade development. 2.The Principles of trade. 3.The theories of trade. Functional and institutionalapproach. 4.Purchase as the function of the enterprise. 5.Sale as the function of the enterprise. 6.The human resources in the process of trading. 7.Wholesale and its role in the distribution process. 8.Retail and its role in the distribution process. 9.Principles of the retail site formation. Spatial analysis, purchase potential setting. 10.Business operations and its elements. 11.Future trends of trade. Processes of conceatration and cooperation.

Conditions for subject completion

Part-time form (validity from: 2013/2014 Summer semester, validity until: 2020/2021 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 25  13
        Examination Examination 75  38
Mandatory attendence parzicipation: lecture facultative, presence of tutorial 50 %

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2019/2020 (B6208) Economics and Management (6208R020) Business Economics K Czech Ostrava 2 Compulsory study plan
2018/2019 (B6208) Economics and Management (6208R020) Business Economics K Czech Ostrava 2 Compulsory study plan
2017/2018 (B6208) Economics and Management (6208R020) Business Economics K Czech Ostrava 2 Compulsory study plan
2016/2017 (B6208) Economics and Management (6208R020) Business Economics K Czech Ostrava 2 Compulsory study plan
2015/2016 (B6208) Economics and Management (6208R020) Business Economics K Czech Ostrava 2 Compulsory study plan
2014/2015 (B6208) Economics and Management (6208R020) Business Economics K Czech Ostrava 2 Compulsory study plan
2013/2014 (B6208) Economics and Management (6208R020) Business Economics K Czech Ostrava 2 Compulsory study plan
2013/2014 (B6208) Economics and Management (6208R020) Business Economics (02) Business Economics K Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner
Subject block without study plan - EKF - K - cs 2020/2021 Part-time Czech Optional EKF - Faculty of Economics stu. block