116-0509/02 – Marketing Applications (MAPP)
Gurantor department | Department of Marketing and Business | Credits | 6 |
Subject guarantor | Ing. Petr Baránek, Ph.D. | Subject version guarantor | Ing. Petr Baránek, Ph.D. |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 2 | Semester | summer |
| | Study language | English |
Year of introduction | 2012/2013 | Year of cancellation | 2020/2021 |
Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
1. To identify possibilities of marketing applications in various areas/branches.
2. To comprehend different utilization of marketing mix tools.
3. To use suitable marketing tools and proper organization.
4. To design marketing plans for marketing applications.
5. To apply tools of marketing mix in practice.
Teaching methods
Seminars
Summary
The subject Marketing Applications enlarges and deepens the subject Marketing.
The aim of the subject is teaching-in areas, where present marketing
interlopes, such as Business Marketing, Marketing of Services, Marketing of
Nonprofit Organizations, Political Marketing, E-commerce. One of the Marketing
Applications aims is creating competitive advantages. Basically, all aims
connected with firm processes are marketing aims as well. The subject focuses
on marketing planning substance and related activities.
1. Marketing of Services.
2. Marketing Management of Services in Practice.
3. Political Marketing.
4. Marketing of Educational Institutions.
5. Marketing of Non-profir Organizations.
6. Muinicipal and Regional Marketing.
7. Marketing of Financial Sector.
8. marketing of Insurance Institutions.
9. E-business.
10. Travel Marketing.
11. Marketing of Cultural and Sports Envents.
12. Marketing of Postal Services.
13. Business Marketing.
14. Current Trends in Marketing (Green Marketing).
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Student project work.
E-learning
Other requirements
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Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Marketing of Services.
2. Marketing management of Services in Practice.
3. Political Marketing.
4. Marketing of Educational Institutions.
5. Marketing of Non-profit Organizations.
6. Municipal and Regional Marketing.
7. Marketing of Finantial Sector.
8. Marketing of Insurance Institutions.
9. Travel and Tourism Marketing.
10. Marketing of Cultural and Sports Events.
11. Business Marketing.
12. Marketing in Construction Management.
13. Marketing of Postal Services.
14. Current Trends in Marketing.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
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