116-0509/02 – Marketing Applications (MAPP)

Gurantor departmentDepartment of Marketing and BusinessCredits6
Subject guarantorIng. Petr Baránek, Ph.D.Subject version guarantorIng. Petr Baránek, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageEnglish
Year of introduction2012/2013Year of cancellation
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
BAR33 Ing. Petr Baránek, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

1. To identify possibilities of marketing applications in various areas/branches. 2. To comprehend different utilization of marketing mix tools. 3. To use suitable marketing tools and proper organization. 4. To design marketing plans for marketing applications. 5. To apply tools of marketing mix in practice.

Teaching methods

Seminars

Summary

The subject Marketing Applications enlarges and deepens the subject Marketing. The aim of the subject is teaching-in areas, where present marketing interlopes, such as Business Marketing, Marketing of Services, Marketing of Nonprofit Organizations, Political Marketing, E-commerce. One of the Marketing Applications aims is creating competitive advantages. Basically, all aims connected with firm processes are marketing aims as well. The subject focuses on marketing planning substance and related activities. 1. Marketing of Services. 2. Marketing Management of Services in Practice. 3. Political Marketing. 4. Marketing of Educational Institutions. 5. Marketing of Non-profir Organizations. 6. Muinicipal and Regional Marketing. 7. Marketing of Financial Sector. 8. marketing of Insurance Institutions. 9. E-business. 10. Travel Marketing. 11. Marketing of Cultural and Sports Envents. 12. Marketing of Postal Services. 13. Business Marketing. 14. Current Trends in Marketing (Green Marketing).

Compulsory literature:

1. Kotler, Keller: Marketing Management (14th Edition). New York: Prentice Hall, 2011. ISBN 978-0-13-210292-6. 2. Perreault, McCarthy: Applications in Basic Marketing 2004-2005. McGraw-Hill/Irwin, 2005. ISBN 0072864702 (0-07-286470-2)

Recommended literature:

1. Perreault, McCarthy: Essentials of Marketing Student Package #3 (Powerweb, Learning Aid and Applications in Basic Marketing). 9th edition. London: McGraw Hill, 2002. ISBN 007282983. 2. Kolektiv autorů: Marketingové aplikace. 2. vyd. Praha: Oeconomia, VŠE Praha, 2004. ISBN 80-245-0673-4 (brož.) 3. Graham, S., Neirotti, L., Goldblatt, J.: The Ultimate Guide to Sports Marketing. 2nd Edition. New York: McGraw Hill. 2001. ISBN 0071381139. 4. Bingham; Gomes; Knowles: Business Marketing. 3rd edition. London: McGraw Hill, 2004. ISBN 0071112529.

Way of continuous check of knowledge in the course of semester

Student project work.

E-learning

Další požadavky na studenta

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Marketing of Services. 2. Marketing management of Services in Practice. 3. Political Marketing. 4. Marketing of Educational Institutions. 5. Marketing of Non-profit Organizations. 6. Municipal and Regional Marketing. 7. Marketing of Finantial Sector. 8. Marketing of Insurance Institutions. 9. Travel and Tourism Marketing. 10. Marketing of Cultural and Sports Events. 11. Business Marketing. 12. Marketing in Construction Management. 13. Marketing of Postal Services. 14. Current Trends in Marketing.

Conditions for subject completion

Full-time form (validity from: 2012/2013 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 45  25
        Examination Examination 55  25
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2019/2020 (B6208) Economics and Management (6208R174) European Business Studies P English Ostrava 2 Compulsory study plan
2017/2018 (B6208) Economics and Management (6208R174) European Business Studies P English Ostrava 2 Compulsory study plan
2016/2017 (B6208) Economics and Management (6208R174) European Business Studies P English Ostrava 2 Compulsory study plan
2014/2015 (B6208) Economics and Management (6208R174) European Business Studies P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R174) European Business Studies P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner