116-0509/02 – Marketing Applications (MAPP)

Gurantor departmentDepartment of Marketing and BusinessCredits6
Subject guarantorIng. Petr Baránek, Ph.D.Subject version guarantorIng. Petr Baránek, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageEnglish
Year of introduction2012/2013Year of cancellation2020/2021
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
BAR33 Ing. Petr Baránek, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

1. To identify possibilities of marketing applications in various areas/branches. 2. To comprehend different utilization of marketing mix tools. 3. To use suitable marketing tools and proper organization. 4. To design marketing plans for marketing applications. 5. To apply tools of marketing mix in practice.

Teaching methods

Seminars

Summary

The subject Marketing Applications enlarges and deepens the subject Marketing. The aim of the subject is teaching-in areas, where present marketing interlopes, such as Business Marketing, Marketing of Services, Marketing of Nonprofit Organizations, Political Marketing, E-commerce. One of the Marketing Applications aims is creating competitive advantages. Basically, all aims connected with firm processes are marketing aims as well. The subject focuses on marketing planning substance and related activities. 1. Marketing of Services. 2. Marketing Management of Services in Practice. 3. Political Marketing. 4. Marketing of Educational Institutions. 5. Marketing of Non-profir Organizations. 6. Muinicipal and Regional Marketing. 7. Marketing of Financial Sector. 8. marketing of Insurance Institutions. 9. E-business. 10. Travel Marketing. 11. Marketing of Cultural and Sports Envents. 12. Marketing of Postal Services. 13. Business Marketing. 14. Current Trends in Marketing (Green Marketing).

Compulsory literature:

1. Blokdyk: Marketing Applications A Complete Guide - 2019 Edition. London: 5starcooks, 2019. ISBN 0655816607. 2. Kotler, Keller, Goodman, Brady, Hansen: Marketing Management (4th European Edition). New York: Pearson Education Limited, 2019. ISBN 1292248440. 3. Wirtz,Lovelock: Services Marketing: People, Technology, Strategy (Eighth Edition). New York: World Scientific Publishing, 2016. ISBN 9781944659011.

Recommended literature:

1. Kleinaltenkamp, Plinke, Wilkinson, Geiger: Fundamentals of Business-to-Business Marketing. London: Springer International Publishing AG, 2015. ISBN 3319124625. 2. Perreault, McCarthy: Applications in Basic Marketing 2004-2005. McGraw-Hill/Irwin, 2005. ISBN 0072864702 (0-07-286470-2) 3. Chadwick, S.: Routledge Handbook of Sports Marketing. New York: Taylor & Francis. 2017. ISBN 9780815394860.

Way of continuous check of knowledge in the course of semester

Student project work.

E-learning

Other requirements

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Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Marketing of Services. 2. Marketing management of Services in Practice. 3. Political Marketing. 4. Marketing of Educational Institutions. 5. Marketing of Non-profit Organizations. 6. Municipal and Regional Marketing. 7. Marketing of Finantial Sector. 8. Marketing of Insurance Institutions. 9. Travel and Tourism Marketing. 10. Marketing of Cultural and Sports Events. 11. Business Marketing. 12. Marketing in Construction Management. 13. Marketing of Postal Services. 14. Current Trends in Marketing.

Conditions for subject completion

Full-time form (validity from: 2012/2013 Summer semester, validity until: 2020/2021 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 45  25 2
        Examination Examination 55  25 3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2020/2021 (B6208) Economics and Management (6208R174) European Business Studies P English Ostrava 2 Compulsory study plan
2019/2020 (B6208) Economics and Management (6208R174) European Business Studies P English Ostrava 2 Compulsory study plan
2017/2018 (B6208) Economics and Management (6208R174) European Business Studies P English Ostrava 2 Compulsory study plan
2016/2017 (B6208) Economics and Management (6208R174) European Business Studies P English Ostrava 2 Compulsory study plan
2014/2015 (B6208) Economics and Management (6208R174) European Business Studies P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R174) European Business Studies P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

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