116-0509/02 – Marketingové aplikace (MAPP)

1. To identify possibilities of marketing applications in various areas/branches. 2. To comprehend different utilization of marketing mix tools. 3. To use suitable marketing tools and proper organization. 4. To design marketing plans for marketing applications. 5. To apply tools of marketing mix in practice.

The subject Marketing Applications enlarges and deepens the subject Marketing. The aim of the subject is teaching-in areas, where present marketing interlopes, such as Business Marketing, Marketing of Services, Marketing of Nonprofit Organizations, Political Marketing, E-commerce. One of the Marketing Applications aims is creating competitive advantages. Basically, all aims connected with firm processes are marketing aims as well. The subject focuses on marketing planning substance and related activities. 1. Marketing of Services. 2. Marketing Management of Services in Practice. 3. Political Marketing. 4. Marketing of Educational Institutions. 5. Marketing of Non-profir Organizations. 6. Muinicipal and Regional Marketing. 7. Marketing of Financial Sector. 8. marketing of Insurance Institutions. 9. E-business. 10. Travel Marketing. 11. Marketing of Cultural and Sports Envents. 12. Marketing of Postal Services. 13. Business Marketing. 14. Current Trends in Marketing (Green Marketing).

1. Kleinaltenkamp, Plinke, Wilkinson, Geiger: Fundamentals of Business-to-Business Marketing. London: Springer International Publishing AG, 2015. ISBN 3319124625. 2. Perreault, McCarthy: Applications in Basic Marketing 2004-2005. McGraw-Hill/Irwin, 2005. ISBN 0072864702 (0-07-286470-2) 3. Chadwick, S.: Routledge Handbook of Sports Marketing. New York: Taylor & Francis. 2017. ISBN 9780815394860.

Student project work.