116-0515/01 – Business Marketing (BME)

Gurantor departmentDepartment of Marketing and BusinessCredits4
Subject guarantordoc. Ing. Vojtěch Spáčil, CSc.Subject version guarantordoc. Ing. Vojtěch Spáčil, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year1Semestersummer
Study languageEnglish
Year of introduction2011/2012Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
MIT0085 Prof. Mgr. Maciej Mitrega, PhD.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
STR0522 Ing. Kristýna Stromská
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+1

Subject aims expressed by acquired skills and competences

1. To formulate of specifics of business marketing. 2. To classify the research methods on the business markets. 3. To categorize the types of buying behaviour on the business markets. 4. To explain the principles of business market segmentation. 5. To identify the specifics of applying marketing mix on the business markets.

Teaching methods

Lectures
Tutorials

Summary

The aim of module is to identify the specifics of business marketing, to specify the types of purchasing behaviour on the business markets and to apply the tools of marketing mix on the business markets. Students also get insight in segmentation process on the business markets.

Compulsory literature:

ALLOT, Philip. Integrated Business to Business Marketing. London: John Hunt Publishing, 2022. ISBN 9781789047790. BRENNAN, Ross, CANNING, Louise a McGRATH, Helen. Business-to-Business Marketing. London: SAGE Publications, 2024. ISBN 9781529791501. HALL, Simon. Innovative B2B Marketing. London: Kogan Page, 2022. ISBN 9781398604780.

Recommended literature:

HUTT, D. Michael and SPEH, W. Thomas. Business Marketing Management. Mason: Cengage Learning, 2014. 480 p. ISBN 9781408093719. MAKHITA, K. M., CANT, Michael Colin a THERON, Danie. Business-to-Business Marketing. 1st ed. Cape Town: Juta, 2016. pp. 352. ISBN 978-1-48512-122-0. MONCZKA, Robert et al. Purchasing and Supply Change Management. 6th ed. Mason: Cengage Learning, 2016. 888 p. ISBN 9781285869681.

Way of continuous check of knowledge in the course of semester

Individual and team solution of case studies, oral presentation of team semester project, mid-term test, written exam - solving of case study.

E-learning

Other requirements

Student works out presentations based on the questions from given cases.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1.Introduction to the business marketing 2.Characteristics of the business environment 3.MIS on the business market 4.Research on the business market 5.Purchase on the business market 6.Relationship marketing 7.Customer satisfaction measurement 8.Choice of target markets 9.Product strategy on business market 10.Price strategy on business market 11.Distribution strategy on business market 12.Communication strategy on business market

Conditions for subject completion

Full-time form (validity from: 2018/2019 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 35  18
        Examination Examination 65  30 3
Mandatory attendence participation: 50% obligatory

Show history

Conditions for subject completion and attendance at the exercises within ISP: Individual presentation, seminar tasks, mid-term test.

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (N0414A050001) Marketing and Business MG P Czech Ostrava 1 Compulsory study plan
2024/2025 (N0414A050002) Marketing and Business MG P English Ostrava 1 Compulsory study plan
2023/2024 (N0414A050002) Marketing and Business MG P English Ostrava 1 Compulsory study plan
2023/2024 (N0414A050001) Marketing and Business MG P Czech Ostrava 1 Compulsory study plan
2022/2023 (N0414A050001) Marketing and Business MG P Czech Ostrava 1 Compulsory study plan
2022/2023 (N0414A050002) Marketing and Business MG P English Ostrava 1 Compulsory study plan
2021/2022 (N0414A050002) Marketing and Business MG P English Ostrava 1 Compulsory study plan
2021/2022 (N0414A050001) Marketing and Business MG P Czech Ostrava 1 Compulsory study plan
2020/2021 (N0414A050001) Marketing and Business MG P Czech Ostrava 1 Compulsory study plan
2020/2021 (N0414A050002) Marketing and Business MG P English Ostrava 1 Compulsory study plan
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 1 Compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 1 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 1 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 1 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 1 Compulsory study plan
2014/2015 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2013/2014 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2013/2014 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2012/2013 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan
2011/2012 (N6208) Economics and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner
Incoming students - MS 2024/2025 Full-time English Choice-compulsory 163 - International Office stu. block
Incoming students - MS 2023/2024 Full-time English Choice-compulsory 163 - International Office stu. block
Incoming students - MS 2022/2023 Full-time English Choice-compulsory 163 - International Office stu. block
Incoming students- MS 2021/2022 Full-time English Choice-compulsory 163 - International Office stu. block
Incoming students - master study 2020/2021 Full-time English Choice-compulsory 163 - International Office stu. block
Incoming students - master study 2019/2020 Full-time English Choice-compulsory 163 - International Office stu. block
Incoming students - master study 2018/2019 Full-time English Choice-compulsory 163 - International Office stu. block
Incoming Students 2017/2018 Full-time English Choice-compulsory 163 - International Office stu. block
Incoming Students 2016/2017 Full-time English Choice-compulsory 163 - International Office stu. block
Incoming Students 2015/2016 Full-time English Choice-compulsory 163 - International Office stu. block
Incoming Students 2014/2015 Full-time Czech Choice-compulsory 163 - International Office stu. block
Incoming students 2013/2014 Full-time Czech Choice-compulsory 163 - International Office stu. block
Incoming Students 2012/2013 Full-time Czech Choice-compulsory 163 - International Office stu. block

Assessment of instruction



2023/2024 Summer
2022/2023 Summer
2019/2020 Summer
2015/2016 Summer
2012/2013 Summer
2011/2012 Summer