116-0521/01 – Special Seminar (SPS)
Gurantor department | Department of Marketing and Business | Credits | 3 |
Subject guarantor | doc. Ing. Šárka Velčovská, Ph.D. | Subject version guarantor | doc. Ing. Šárka Velčovská, Ph.D. |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 1 | Semester | summer |
| | Study language | English |
Year of introduction | 2010/2011 | Year of cancellation | |
Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
1. To choose the topic of diploma work
2. To find sources for chosen topic of diploma work
3. To review sources for chosen topic of diploma work
4. To design the methodology of diploma work
5. To describe the solved company (market)
Teaching methods
Seminars
Summary
To find suitable topic for writing diploma thesis is a goal of module. Module is concentrated on literary sources and orientation in that. Seminar is based on individual consultancy with students due to different topics of diploma thesis. Student learn to define research topic, research goal and expected research findings. Preliminary design of topic for diploma thesis is one of result of special seminar.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Written elaboration of the proposed topic, aims and methodology of the thesis, including a list of references.
E-learning
LMS Moodle
Other requirements
Student should apply knowledge modules from Statistics B and Marketing Research B.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1.Research problem
2.Finding the information
3.Dealing with information
4.Doing a literary review
5.Types of research
6.Concepts and theory
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.