116-0521/01 – Special Seminar (SPS)

Gurantor departmentDepartment of Marketing and BusinessCredits3
Subject guarantordoc. Ing. Šárka Velčovská, Ph.D.Subject version guarantordoc. Ing. Šárka Velčovská, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year1Semestersummer
Study languageEnglish
Year of introduction2010/2011Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
KAU40 doc. Ing. Lenka Kauerová, CSc.
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
LUZ0013 Ing. Petr Lůžek
MIT0085 Prof. Mgr. Maciej Mitrega, PhD.
NAV121 Ing. Tereza Prešnajderová, Ph.D.
S1O70 RNDr. Ivan Šotkovský, Ph.D.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
SVA213 Ing. Bc. Lenka Švajdová, Ph.D.
URM003 Ing. Jaroslav Urminský, Ph.D.
VEL21 doc. Ing. Šárka Velčovská, Ph.D.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+2

Subject aims expressed by acquired skills and competences

1. To choose the topic of diploma work 2. To find sources for chosen topic of diploma work 3. To review sources for chosen topic of diploma work 4. To design the methodology of diploma work 5. To describe the solved company (market)

Teaching methods

Seminars

Summary

To find suitable topic for writing diploma thesis is a goal of module. Module is concentrated on literary sources and orientation in that. Seminar is based on individual consultancy with students due to different topics of diploma thesis. Student learn to define research topic, research goal and expected research findings. Preliminary design of topic for diploma thesis is one of result of special seminar.

Compulsory literature:

References suitable for topics of diploma thesis. MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636. WALLIMAN, N. Your Research Project. 2nd ed. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4. Directive No. EkF_SME_12_002 of the Dean of the Faculty of Economics VŠB-TU Ostrava on Guidelines for GraduateTheses [online]. Available at: https://dokumenty.vsb.cz/docs/files/cs/0667d8d0-3b7d-4599-b8ad-d3335d5f4b0a

Recommended literature:

BURNS, A. C., A. VEECK and R. F. BUSH. Marketing Research. 8th ed. Harlow: Pearson, 2017. ISBN 978-1-292-15326-1. HACKLEY, Christopher E. Qualitative Research in Marketing and Management: Doing Interpretive Research Projects. 2nd ed. London: Routledge, Taylor and Francis Group, 2020. ISBN 978-1-138-33219-5. SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9.

Way of continuous check of knowledge in the course of semester

Written elaboration of the proposed topic, aims and methodology of the thesis, including a list of references.

E-learning

LMS Moodle

Other requirements

Student should apply knowledge modules from Statistics B and Marketing Research B.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1.Research problem 2.Finding the information 3.Dealing with information 4.Doing a literary review 5.Types of research 6.Concepts and theory

Conditions for subject completion

Full-time form (validity from: 2013/2014 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation Credit 85  85 3
Mandatory attendence participation: 100%

Show history

Conditions for subject completion and attendance at the exercises within ISP: regular consultations of the thesis and compliance with the deadlines for submission of individual parts of the thesis

Show history

Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (N0414A050002) Marketing and Business P English Ostrava 1 Compulsory study plan
2023/2024 (N0414A050002) Marketing and Business P English Ostrava 1 Compulsory study plan
2022/2023 (N0414A050002) Marketing and Business P English Ostrava 1 Compulsory study plan
2021/2022 (N0414A050002) Marketing and Business P English Ostrava 1 Compulsory study plan
2020/2021 (N0414A050002) Marketing and Business P English Ostrava 1 Compulsory study plan
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 1 Compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 1 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 1 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 1 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 1 Compulsory study plan
2014/2015 (N6208) Economics and Management (6208T062) Marketing and Business (00) Marketing and Business P Czech Ostrava 1 Compulsory study plan
2014/2015 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 1 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

Předmět neobsahuje žádné hodnocení.