116-0525/01 – Diploma Seminar A (DSA)
Gurantor department | Department of Marketing and Business | Credits | 2 |
Subject guarantor | doc. Ing. Šárka Velčovská, Ph.D. | Subject version guarantor | doc. Ing. Šárka Velčovská, Ph.D. |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 2 | Semester | winter |
| | Study language | English |
Year of introduction | 2009/2010 | Year of cancellation | |
Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
1. To choose the topic of diploma work.
2. To find sources for chosen topic of diploma work.
3. To review sources for chosen topic of diploma work.
4. To design the methodology of diploma work.
5. To describe the solved company (market).
Teaching methods
Individual consultations
Summary
The aim of the course is to prepare students for elaboration of diploma thesis on given topic. Due to the different focus of the diploma thesis topics and the specificity of the conditions of the individual solutions, the seminar takes the form of individual consultations according to the student's needs and with regard to the stages of the thesis. Students learn to define the subject of research, they orientate themselves in information sources, carry out literature review, formulate the aim of the thesis and expected results of the thesis, propose applied methods and methodology and form a logical structure of the thesis. At this stage, the students are also explained the principles of elaboration of the thesis, citation principles and citation issues. One of the results of the diploma seminar A is the proposal of the Diploma thesis assignment, which is submitted to the head of the department and the dean for signature.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Written elaboration of individual parts of the diploma thesis.
E-learning
Other requirements
Completion of the courses Diploma seminar A, Marketing research B, knowledge of basic statistical analyses.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Lectures are not part of the course.
2. Due to the individual focus of the topics of diploma theses and the specificity of the conditions of each solution, consultations are conducted individually according to the needs of the student and the stage of work on the solved diploma project.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction