116-0525/01 – Diploma Seminar A (DSA)

Gurantor departmentDepartment of Marketing and BusinessCredits2
Subject guarantordoc. Ing. Šárka Velčovská, Ph.D.Subject version guarantordoc. Ing. Šárka Velčovská, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semesterwinter
Study languageEnglish
Year of introduction2009/2010Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+4

Subject aims expressed by acquired skills and competences

1. To choose the topic of diploma work. 2. To find sources for chosen topic of diploma work. 3. To review sources for chosen topic of diploma work. 4. To design the methodology of diploma work. 5. To describe the solved company (market).

Teaching methods

Individual consultations

Summary

The aim of the course is to prepare students for elaboration of diploma thesis on given topic. Due to the different focus of the diploma thesis topics and the specificity of the conditions of the individual solutions, the seminar takes the form of individual consultations according to the student's needs and with regard to the stages of the thesis. Students learn to define the subject of research, they orientate themselves in information sources, carry out literature review, formulate the aim of the thesis and expected results of the thesis, propose applied methods and methodology and form a logical structure of the thesis. At this stage, the students are also explained the principles of elaboration of the thesis, citation principles and citation issues. One of the results of the diploma seminar A is the proposal of the Diploma thesis assignment, which is submitted to the head of the department and the dean for signature.

Compulsory literature:

References are individual based on the topic of diploma work. MALHOTRA, N. K., D. NUNAN and D. F. BIRKS. Marketing Research: An Applied Approach. 5th ed. Harlow: Pearson Education Limited, 2017. 957 p. ISBN 978-1-29210315-0. WALLIMAN, N. Your Research Project. 2nd ed. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4. Directive No. EkF_SME_12_002 of the Dean of the Faculty of Economics VŠB-TU Ostrava on Guidelines for GraduateTheses [online]. Available at: https://dokumenty.vsb.cz/docs/files/cs/0667d8d0-3b7d-4599-b8ad-d3335d5f4b0a

Recommended literature:

BURNS, Alvin C. and Ronald F. BUSH. Marketing Research. 7th ed. Boston: Pearson, 2014. 487 p. ISBN 978-0-133-07467-3. CLOW, Kenneth E. and Karen E. JAMES. Essentials of Marketing Research: Putting Research into Practice. Los Angeles: SAGE, 2014. 497 p. ISBN 978-1-4129-9130-8. SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9.

Way of continuous check of knowledge in the course of semester

Written elaboration of individual parts of the diploma thesis.

E-learning

Další požadavky na studenta

Completion of the courses Diploma seminar A, Marketing research B, knowledge of basic statistical analyses.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Lectures are not part of the course. 2. Due to the individual focus of the topics of diploma theses and the specificity of the conditions of each solution, consultations are conducted individually according to the needs of the student and the stage of work on the solved diploma project.

Conditions for subject completion

Full-time form (validity from: 2009/2010 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit 85  85
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2010/2011 (N6208) Economics and Management (6208T062) Marketing and Business (00) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2009/2010 (N6208) Economics and Management (6208T062) Marketing and Business (00) Marketing and Business P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner