116-0527/01 – Diploma Work (DW)

Gurantor departmentDepartment of Marketing and BusinessCredits20
Subject guarantordoc. Ing. Vojtěch Spáčil, CSc.Subject version guarantordoc. Ing. Vojtěch Spáčil, CSc.
Study levelundergraduate or graduate
Study languageEnglish
Year of introduction2009/2010Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+0

Subject aims expressed by acquired skills and competences

1. To set up the summary of applied sources 2. To set up quotations in diploma work 3. To arrange the summary of table and figures in diploma work 4. To summarize the appendices in diploma work 5. To complete the diploma work

Teaching methods

Individual consultations
Project work

Summary

Module is intended for work out of diploma work. Methodological and analytic approaches to the solution of work are discussed in that module.

Compulsory literature:

Walliman, N. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4. Lehman, D. R. Marketing Research. Massachusetts: Addison-Wesley Logman Publishing company 1997. ISBN 0-321-01416-2 Parasurraman, A. Marketing Research. 2th edition. Massachusetts: Addison-Wesley Publishing company 1998. ISBN 0-201-50282-8.

Recommended literature:

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Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

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Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1.Research methods 2.Collecting primary data 3.Interviews 4.Analysing data 5.Quantitative analysis 6.Qualitative analysis 7.Preparing the research proposal

Conditions for subject completion

Full-time form (validity from: 2009/2010 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit 85  85
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2010/2011 (N6208) Economics and Management (6208T062) Marketing and Business (00) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2009/2010 (N6208) Economics and Management (6208T062) Marketing and Business (00) Marketing and Business P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner