116-0527/01 – Diploma Work (DW)

Gurantor departmentDepartment of Marketing and BusinessCredits20
Subject guarantordoc. Ing. Šárka Velčovská, Ph.D.Subject version guarantordoc. Ing. Šárka Velčovská, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageEnglish
Year of introduction2009/2010Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
KRB005 Ing. Petra Klapilová Krbová, Ph.D.
MIT0085 Prof. Mgr. Maciej Mitrega, PhD.
NAV121 Ing. Tereza Prešnajderová, Ph.D.
S1O70 RNDr. Ivan Šotkovský, Ph.D.
SPA50 doc. Ing. Vojtěch Spáčil, CSc.
SVA213 Ing. Bc. Lenka Švajdová, Ph.D.
URM003 Ing. Jaroslav Urminský, Ph.D.
VEL21 doc. Ing. Šárka Velčovská, Ph.D.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+5

Subject aims expressed by acquired skills and competences

1. To set up the summary of applied sources. 2. To set up quotations in diploma work. 3. To arrange the summary of table and figures in diploma work. 4. To summarize the appendices in diploma work. 5. To complete the diploma work.

Teaching methods

Individual consultations
Project work

Summary

The course is focused on elaboration of diploma thesis. Student submits the diploma thesis in two copies in printed form and electronically to the IS EDISON system by the set deadline. The conditions for the assignment, elaboration and submission of the diploma thesis are set out in the Study and Examination Regulations for Master's Degree Programs at VŠB - Technical University of Ostrava and the Directive of the Dean of the Faculty of Economics VŠB - Technical University of Ostrava on the Principles for Final Theses. Student will be able to solve a given problem, present (orally and in writing form) a given problem, defend its own approaches and conclusions.

Compulsory literature:

References are individual based on the topic of diploma work. MALHOTRA, Naresh K. Marketing Research. An Applied Approach. 7th ed. New Jersey: Prentice Hall, 2019. 888 s. ISBN 978-1292265636. McCORMICK, Keith et al. SPSS Statistics for Data Analysis and Visualization. Indianapolis: Wiley, 2017. ISBN 978-1-119-00355-7. Directive No. EkF_SME_12_002 of the Dean of the Faculty of Economics VŠB-TU Ostrava on Guidelines for GraduateTheses [online]. Available at: https://dokumenty.vsb.cz/docs/files/cs/0667d8d0-3b7d-4599-b8ad-d3335d5f4b0a

Recommended literature:

BURNS, A. C., A. VEECK and R. F. BUSH. Marketing Research. 8th ed. Harlow: Pearson, 2017. ISBN 978-1-292-15326-1. HACKLEY, Christopher E. Qualitative Research in Marketing and Management: Doing Interpretive Research Projects. 2nd ed. London: Routledge, Taylor and Francis Group, 2020. ISBN 978-1-138-33219-5. SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9.

Way of continuous check of knowledge in the course of semester

Submission of the thesis electronically to the IS EDISON system.

E-learning

Other requirements

Completion of the course Marketing research B, knowledge of basic statistical analyses.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Compilation overview of sources. 2. Compilation of citations in the diploma thesis. 3. Choice of research methods. 4. Collecting primary data. 5. Analysing data. 6. The research proposals. 7. Organize list of tables and figures in the diploma thesis. 8. Summarizing attachments in this diploma thesis. 9. Completion of the diploma thesis.

Conditions for subject completion

Full-time form (validity from: 2009/2010 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation Credit 85  85 3
Mandatory attendence participation: 100 %

Show history

Conditions for subject completion and attendance at the exercises within ISP: regular consultations of the thesis and compliance with the deadlines for submission of individual parts of the thesis

Show history

Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (N0414A050002) Marketing and Business P English Ostrava 2 Compulsory study plan
2023/2024 (N0414A050002) Marketing and Business P English Ostrava 2 Compulsory study plan
2022/2023 (N0414A050002) Marketing and Business P English Ostrava 2 Compulsory study plan
2021/2022 (N0414A050002) Marketing and Business P English Ostrava 2 Compulsory study plan
2020/2021 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2020/2021 (N0414A050002) Marketing and Business P English Ostrava 2 Compulsory study plan
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2010/2011 (N6208) Economics and Management (6208T062) Marketing and Business (00) Marketing and Business P Czech Ostrava 2 Compulsory study plan
2009/2010 (N6208) Economics and Management (6208T062) Marketing and Business (00) Marketing and Business P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction



2015/2016 Summer