116-0529/01 – State Exam Seminar (SES)

Gurantor department	Department of Marketing and Business	Credits	5
Subject guarantor	doc. Ing. Vojtěch Spáčil, CSc.	Subject version guarantor	doc. Ing. Vojtěch Spáčil, CSc.
Study level	undergraduate or graduate	Requirement	Compulsory
Year	2	Semester	summer
		Study language	Czech
Year of introduction	2009/2010	Year of cancellation	2020/2021
Intended for the faculties	EKF	Intended for study types	Follow-up Master

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
SPA50	doc. Ing. Vojtěch Spáčil, CSc.

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Credit	0+4

Subject aims expressed by acquired skills and competences

1. To set up the summary of applied sources. 2. To categorize the quotations in diploma work. 3. To design the suitable application of the graphs. 4. To arrange the summary of table and figures in diploma work. 5. To set up quotations in diploma work

Teaching methods

Seminars

Summary

The research process. Sources of marketing data. Secondary and primary research. Methods of collecting data. Survey, observation and qualitative research methods. Data analysis. Presenting the results.

Compulsory literature:

BURNS, Alvin C and Ronald F. BUSH. Marketing Research. 7th ed. New York: Prentice Hall, 2014. 496 pp. ISBN 9780133074673. MALHOTRA Naresh K. Marketing Research: An Applied Orientation. 6th ed. New York: Prentice Hall, 2010. 936 pp. ISBN 9780136085430.

Recommended literature:

WALLIMAN, Nicholas. Your Research Project. 2nd edition. London: Sage Publication, 2005. 450 s. ISBN 1-4129-0132-4. HAIR,J. F. et al. Multivariate Data Analysis, 7th ed. New York: Prentice Hall, 2010. 816 pp. ISBN 9780138132637.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Conditions for subject completion

Full-time form (validity from: 2009/2010 Summer semester, validity until: 2020/2021 Summer semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Exercises evaluation	Credit	85	85	3

Mandatory attendence participation:

Show history

Conditions for subject completion and attendance at the exercises within ISP:

Show history

Occurrence in study plans

Academic year	Programme	Branch/spec.	Spec.	Zaměření	Form	Study language	Tut. centre	Year	W	S	Type of duty
2010/2011	(N6208) Economics and Management	(6208T062) Marketing and Business	(00) Marketing and Business		P	Czech	Ostrava	2			Compulsory	study plan
2009/2010	(N6208) Economics and Management	(6208T062) Marketing and Business	(00) Marketing and Business		P	Czech	Ostrava	2			Compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

Předmět neobsahuje žádné hodnocení.