116-0534/01 – Marketing Project (MP)

Gurantor departmentDepartment of Marketing and BusinessCredits5
Subject guarantorIng. Vojtěch Klézl, Ph.D.Subject version guarantorIng. Vojtěch Klézl, Ph.D.
Study levelundergraduate or graduate
Study languageEnglish
Year of introduction2014/2015Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
KLE243 Ing. Vojtěch Klézl, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+4

Subject aims expressed by acquired skills and competences

1. To design a marketing project plan 2. To design a budget for marketing project 3. To fing the relevant sources for solving a marketing project 4. To solve a marketing project 5. To build competence to present the result of a marketing project

Teaching methods

Project work
Terrain work

Summary

Compulsory literature:

HOVER, W. D., MACINNIS, D. J.: Consumer Behavior. 5th ed. Cengage Learning, 2009. 493 p. ISBN 0547079923; 9780547079929. KOTLER, Philip and Kevin Lane KELLER. Marketing Management. 14th ed. New Jersey: Prentice Hall, 2012. 816 p. ISBN 0132102927. MALHOTRA, K. Naresh. Basic Marketing Research. 4th ed. Harlow: Prentice Hall, 2012. 672 p. ISBN 978-013254448. MALHOTRA, Nahresh K. Marketing Research. An Applied Orientation. Global Edition. 6th ed. New Jersey: Prentice Hall, 2010. 929 p. ISBN 0-13-609423-6.

Recommended literature:

CRAWFORD, C. Merle and C. Anthony Di BENEDETTO. New Products Management. 10th ed. New York: McGraw-Hill, 2011. 592 p. ISBN 0073404802. PELSMACKER, P. de, M. GEUENS and J. VAN DEN BERGH. Marketing Communications: A European Perspective. 5th ed. Harlow: Pearson, 2013. 640 p. ISBN 978-0273773221. ZEITHAML, V. A., M. J. BITNER and D. D. GREMLER. Services Marketing. 6th edition. New York: Business And Economics, 2012. 704 p. ISBN 978-0078112058.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

Student has to submit a final report on his work in the company.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Students solve various marketing and businness problems in a specific company they choose. The other option is to work for a specific teacher of the Department od Marketing and Businness who offers a project.

Conditions for subject completion

Full-time form (validity from: 2014/2015 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit 85  85
Mandatory attendence parzicipation: Student works independently, only the final report and confirmation are presented to the course supervisor.

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2019/2020 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2018/2019 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2017/2018 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan
2015/2016 (N6208) Economics and Management (6208T062) Marketing and Business P English Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner