116-0534/02 – Marketing Project (MP)

Gurantor departmentDepartment of Marketing and BusinessCredits3
Subject guarantorIng. Jaroslav Urminský, Ph.D.Subject version guarantorIng. Jaroslav Urminský, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory type B
Year2Semesterwinter
Study languageEnglish
Year of introduction2020/2021Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
PAW031 Ing. Pavlína Kozáková, Ph.D.
URM003 Ing. Jaroslav Urminský, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+4

Subject aims expressed by acquired skills and competences

1. To design a marketing project plan 2. To design a budget for marketing project 3. To fing the relevant sources for solving a marketing project 4. To solve a marketing project 5. To build competence to present the result of a marketing project

Teaching methods

Project work
Terrain work

Summary

Student v rámci předmětu vypracovává předem schválený projekt pro zadavatele, kterými jsou firmy v regionu nebo katedra marketingu a obchodu. Studenti volí buď z projektů dlouhodobě spolupracujících firem, nebo mohou navrhnout vlastní projekt u organizace, ve které už působí. Případně je možné spolupracovat se členy katedry na projektech, které se týkají jejich vědeckovýzkumné činnosti.

Compulsory literature:

KOTLER, Philip, KARTAJAYA, Hermawan and Iwan SETIAWAN. Marketing 5.0: technology for humanity. Hoboken: John Wiley & Sons, 2021. 206 p. ISBN 978-1-119-66851-0. KOTLER, Philip and Kevin Lane KELLER. Marketing Management. 15th ed. Boston: Pearson, 2016. 692 p. ISBN 0132102927. MALHOTRA, K. Naresh. Marketing Research. An Applied Approach. 7th ed. Harlow: Prentice Hall, 2019. 864 p. ISBN 978-0136085430.

Recommended literature:

CLOW, Kenneth E. and Karen E. JAMES. Essentials of Marketing Research: Putting Research into Practice. Los Angeles: SAGE, 2014. 497 p. ISBN 978-1-4129-9130-8. MALHOTRA, K. Naresh. Basic Marketing Research. 4th ed. Harlow: Prentice Hall, 2012. 672 p. ISBN 978-013254448. SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9.

Way of continuous check of knowledge in the course of semester

Udělení zápočtu na základě vypracování písemné závěrečné zprávy studentem a potvrzení o absolvování projektu zadávající společností.

E-learning

Other requirements

Student has to submit a final report on his work in the company.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Course syllabus: - draft communication strategy, - development of a questionnaire survey, - processing of market research data, - brand building on domestic and foreign markets, - database management for marketing communications, - Social media management - web analytics, - PPC management and SEO optimization - organization of events (promotions, fairs), - creating content for web and print media.

Conditions for subject completion

Full-time form (validity from: 2020/2021 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit Credit 85  85 3
Mandatory attendence participation: Student is working independently, only the final report and confirmation is presented to the course supervisor.

Show history

Conditions for subject completion and attendance at the exercises within ISP: Student is working independently, only the final report and confirmation is presented to the course supervisor.

Show history

Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (N0414A050002) Marketing and Business P English Ostrava 2 Choice-compulsory type B study plan
2023/2024 (N0414A050002) Marketing and Business P English Ostrava 2 Choice-compulsory type B study plan
2022/2023 (N0414A050002) Marketing and Business P English Ostrava 2 Choice-compulsory type B study plan
2021/2022 (N0414A050002) Marketing and Business P English Ostrava 2 Choice-compulsory type B study plan
2020/2021 (N0414A050002) Marketing and Business P English Ostrava 2 Choice-compulsory type B study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

Předmět neobsahuje žádné hodnocení.