116-0536/01 – Practical Placement Abroad (PPA)

Gurantor departmentDepartment of Marketing and BusinessCredits6
Subject guarantorIng. Bc. Lenka Švajdová, Ph.D.Subject version guarantorIng. Bc. Lenka Švajdová, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory type B
Year2Semestersummer
Study languageEnglish
Year of introduction2020/2021Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
SVA213 Ing. Bc. Lenka Švajdová, Ph.D.
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+10

Subject aims expressed by acquired skills and competences

1. Develop skills and knowledge in practice. 2. Get to know the work environment and individual departments in the organization. 3. Apply theoretical knowledge in practical life. 4. To acquire work habits in a real environment.

Teaching methods

Terrain work

Summary

The aim of the course is the development of students' professional skills and the acquisition of application skills about the operation of companies and organizations abroad. Students choose professional practice either at companies provided by the department or at a company they find themselves. Within the subject, students carry out professional practice in companies abroad in the field of marketing or business.

Compulsory literature:

DE PELSMACKER, P., GEUENS, M. and J. VAN DEN BERGH. Marketing Communications: A European Perspective. 7th ed. New Jersey: Pearson Education, 2021. ISBN 978-1292327891. KINGSNORTH, Simon. Digital Marketing Strategy: An Integrated Approach to Online Marketing. 3rd ed. London: Kogan page, 2022. 416 p. ISBN 978-1398605978. KOTLER, Philip et al. Marketing Management. 4th European ed. Harlow: Pearson, 2019. 840 p. ISBN 9781292248448.

Recommended literature:

HOOLEY, Graham. et al. Marketing Strategy and Competitive Positioning. 7th ed. London: Pearson Education, 2020. 616 p. ISBN 978-1292276540. CHAFFEY, Dave. Digital Marketing: Strategy, Implementation and Practice. 7th ed. New York: Pearson Education, 2019. 545 p. ISBN 978-1-292-24157-9. MALHOTRA, Naresh K. Marketing Research: An Applied Orientation. 7th ed. Harlow: Pearson, 2019. 888 p. ISBN 978-1292265636.

Way of continuous check of knowledge in the course of semester

Awarding credit based on the company's confirmation of completion of professional practice abroad.

E-learning

Other requirements

The student will carry out an internship to the previously agreed extent (on the basis of the assignment) agreed by the subject guarantor. The chosen organization will confirm the practice by filling out the Certificate of Professional Practice Abroad.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

The content of the project can be: - draft communication strategy, - development of a questionnaire survey, - processing of market research data, - brand building on foreign markets, - database management for marketing communications, - Social media management - web analytics, - PPC management and SEO optimization - organization of events (promotions, fairs), - creating content for web and print media.

Conditions for subject completion

Full-time form (validity from: 2020/2021 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)		Min. number of pointsMax. počet pokusů
Credit Credit   3
Mandatory attendence participation: according to the requirements of the company, a minimum number of hours of practice must be met

Show history

Conditions for subject completion and attendance at the exercises within ISP: the student must complete a professional practice and submit the required documents

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (N0414A050002) Marketing and Business P English Ostrava 2 Choice-compulsory type B study plan
2023/2024 (N0414A050002) Marketing and Business P English Ostrava 2 Choice-compulsory type B study plan
2022/2023 (N0414A050002) Marketing and Business P English Ostrava 2 Choice-compulsory type B study plan
2021/2022 (N0414A050002) Marketing and Business P English Ostrava 2 Choice-compulsory type B study plan
2020/2021 (N0414A050002) Marketing and Business P English Ostrava 2 Choice-compulsory type B study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

Předmět neobsahuje žádné hodnocení.