116-0540/01 – Professional Practice (PP)

Gurantor departmentDepartment of Marketing and BusinessCredits3
Subject guarantorIng. Markéta Zajarošová, Ph.D.Subject version guarantorIng. Markéta Zajarošová, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory type B
Study languageEnglish
Year of introduction2020/2021Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
SIW009 Ing. Markéta Zajarošová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+2

Subject aims expressed by acquired skills and competences

The goal of the subject is to: - ensure the students have relevant practical experience; - to evaluate skills and knowledge gained in other subjects; - to acquire the habits of working in real environment.

Teaching methods

Terrain work


Student v rámci předmětu vykonává odbornou praxi v oblasti marketingu nebo obchodu u organizace, kde si osvojuje marketingové a obchodní kompetence. Organizacemi mohou být zahraniční firmy působící v regionu, veřejné instituce, které se nacházejí v mezinárodním prostoru, ale i studentské organizace (např. ESN nebo AIESEC).

Compulsory literature:

CLOW, Kenneth E. and Karen E. JAMES. Essentials of Marketing Research: Putting Research into Practice. Los Angeles: SAGE, 2014. 497 p. ISBN 978-1-4129-9130-8. KOTLER, Philip and Kevin Lane KELLER. Marketing Management. 14th ed. New Jersey: Prentice Hall, 2012. 816 p. ISBN 0132102927. MALHOTRA, K. Naresh. Marketing Research. An Applied Approach. 6th ed. Harlow: Prentice Hall, 2009. 864 p. ISBN 978-0136085430.

Recommended literature:

MALHOTRA, K. Naresh. Basic Marketing Research. 4th ed. Harlow: Prentice Hall, 2012. 672 p. ISBN 978-013254448. KARDES, R. F., CRONLEY, L. M. a T. W. CLINE. Consumer Behavior. Mason: South-Western Cengage Learning, 2011. 421 p. ISBN 978-0-538-74540-6. SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9.

Way of continuous check of knowledge in the course of semester

Udělení zápočtu na základě písemné závěrečné zprávy a potvrzení o absolvování praxe zadávající společností.


Other requirements

The student conducts the placement based on an agreed task list (confirmed by the course administrator). The organisation, where placement is conducted, confirms the student accomplished all the agreed tasks.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

Examples of topics solved in past years: - processing of market research data, - conducting marketing campaign; - organization of events; - content creation and management of social networks; - client database management; - creation of a client database.

Conditions for subject completion

Full-time form (validity from: 2020/2021 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit Credit   3
Mandatory attendence participation: according to the requirements of the company, a minimum number of hours of practice must be met

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Conditions for subject completion and attendance at the exercises within ISP: the student must complete a professional practice and submit the required documents

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Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2022/2023 (N0414A050002) Marketing and Business P English Ostrava 2 Choice-compulsory type B study plan
2021/2022 (N0414A050002) Marketing and Business P English Ostrava 2 Choice-compulsory type B study plan
2020/2021 (N0414A050002) Marketing and Business P English Ostrava 2 Choice-compulsory type B study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

Předmět neobsahuje žádné hodnocení.