116-0540/01 – Professional Practice (PP)
| Gurantor department | Department of Marketing and Business | Credits | 3 |
| Subject guarantor | Ing. Bc. Lenka Švajdová, Ph.D. | Subject version guarantor | Ing. Bc. Lenka Švajdová, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Choice-compulsory type B |
| Year | 2 | Semester | summer |
| | Study language | English |
| Year of introduction | 2020/2021 | Year of cancellation | |
| Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
1. Develop skills and knowledge in practice.
2. Get to know the work environment and individual departments in the organization.
3. Apply theoretical knowledge in practical life.
4. To acquire work habits in a real environment.
Teaching methods
Terrain work
Summary
The aim of the subject is the development of students' professional skills and the acquisition of application skills about the operation of companies and organizations. Students choose professional practice either at companies provided by the department or at a company they find themselves. Within the subject, students carry out professional practice in companies in the field of marketing or business.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Awarding credit based on the company's confirmation of completion of professional practice.
E-learning
Other requirements
The student will carry out an internship to the previously agreed extent (on the basis of the assignment) agreed by the subject guarantor. The chosen organization will confirm the practice by filling out the Certificate of Professional Practice.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
Examples of topics solved in past years:
- processing of market research data,
- conducting marketing campaign;
- organization of events;
- content creation and management of social networks;
- client database management;
- creation of a client database.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.