116-0804/01 – Business Activities (OC)

Gurantor departmentDepartment of Marketing and BusinessCredits2
Subject guarantorIng. Miluše Hluchníková, CSc.Subject version guarantorIng. Miluše Hluchníková, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageCzech
Year of introduction2006/2007Year of cancellation2009/2010
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
HLU40 Ing. Miluše Hluchníková, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Lifelong Credit and Examination 1+0

Subject aims expressed by acquired skills and competences

1.Dramatise importance and role of business activity as a human activity and as an economic sector; apply marketing approach. 2.Outline two business spheres – purchase and sale as a specific business activity; dramatize human element for its effectiveness. 3.Classify and relate wholesale and retail firms. 4.Explain present business trends; outline its symptoms and effects. 5.Classify business operation and its units; demonstrate its relations and connections. 6.Discuss business environment parameters to ensure expected progress.

Teaching methods

Lectures

Summary

During the lectures of the subject Business Activities the meaning, role and the function of business in an economy society must be explained; also its new directions of business development in coming economy globalization process. The way of realization of this business process (its two indivisible parts – purchase and sale) must be explained. Characterization of fundamental concepts, relations, participants and factors influencing business transactions are the main importance of the subject Business Activities.

Compulsory literature:

JOBBER, David a Geoffrey LANCATER. Selling and Sales Management. London: Pearson Education, 2012. 592 p. ISBN 978-02-7376265-2.

Recommended literature:

TANNER, J., E. D. HONEYCUTT a R. C. ERFFMEYER. Sales Management. London: Pearson Education, 2012. 464 p. ISBN 978-01-3602611-2.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1.Principles of trade and its characterization. 2.Purchase as the function of the enterprise. Ensuring of the purchase. 3.Sale as the function of the enterprise. Ensuring of the sale. 4.Human resources in the process of trading. 5.Wholesale and its role in the distribution process. 6.Retail and its role in the distribution process. 7.Business operations. Retail technologies. 8.Present and future trends of trade and trading. 9.Cooperation in trade.

Conditions for subject completion

Lifelong form (validity from: 1960/1961 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation and Examination Credit and Examination 100 (145) 51 3
        Examination Examination 100  0 3
        Exercises evaluation Credit 45  0 3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2009/2010 (B6208) Economics and Management (6208R037) Management (02) Management C Czech Ostrava 2 Compulsory study plan
2008/2009 (B6208) Economics and Management (6208R037) Management (02) Management C Czech Ostrava 2 Compulsory study plan
2007/2008 (B6208) Economics and Management (6208R037) Management (02) Management C Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

Předmět neobsahuje žádné hodnocení.