116-0948/03 – Strategy of Entering Foreign Markets (IM)

Gurantor departmentDepartment of Marketing and BusinessCredits10
Subject guarantordoc. Ing. Lenka Kauerová, CSc.Subject version guarantordoc. Ing. Lenka Kauerová, CSc.
Study levelpostgraduateRequirementChoice-compulsory
YearSemesterwinter + summer
Study languageCzech
Year of introduction2013/2014Year of cancellation
Intended for the facultiesEKFIntended for study typesDoctoral
Instruction secured by
LoginNameTuitorTeacher giving lectures
KAU40 doc. Ing. Lenka Kauerová, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Examination 28+0
Part-time Examination 28+0

Subject aims expressed by acquired skills and competences

1 define strategy of entry to global market 2 assessing global market opportunities 3 implementation global market strategies 4 specified planning and oraganization

Teaching methods

Lectures
Individual consultations

Summary

The aim of the course is to deepen knowledge in the field of international business operations and related marketing approaches. Emphasis is placed on the specification of intercultural differences and their influence on marketing decisions, attention is paid to Hofstede's dimensions.

Compulsory literature:

GILLESPIE, Kate and H. David HENNESSEY. Global Marketing. 4th ed. New York: Routledge, 2016. 559 p. ISBN 978-0-7656-4295. HILL, Charles W. L. and G. Tomas M. HULT. International Business: Competing in the Global Marketplace. 11th ed. New York: McGraw-Hill Education, 2016. 704 p. ISBN 978-1259578113. KEEGAN, Warren J. and Mark C. GREEN. Global Marketing. 9th ed. Harlow: Pearson Education, 2016. 624 p. ISBN 978-0134129945.

Recommended literature:

HILL, Charles W.L. and G. Thomas M. HULT. Global Business Today. 14th ed. New York: McGraw Hill, 2015. 541 p. ISBN 978-00-781-1291-1. REUVID, Jonathan. Global Innovation: Developing Your Business for a Global Market. London: University of Buckhingam Press, 2021. 250 p. ISBN 978-1787198609. SELCH, Zach. Global Sales: A Practical Playbook on How to Drive Profitable Growth for International Sales and Marketing Leaders. 1st ed. USA: Global Sales Mentor, 2020. ISBN 978-1-7359131-0-0.

Way of continuous check of knowledge in the course of semester

Case study

E-learning

Other requirements

Project according thesis of dissertation

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Opportunities of international market Developing and global vision Global marketing strategies Implementation global marketing strategies Global marketing management Cases studies

Conditions for subject completion

Part-time form (validity from: 2013/2014 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Examination Examination  
Mandatory attendence parzicipation:

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Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2021/2022 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Choice-compulsory study plan
2021/2022 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Choice-compulsory study plan
2020/2021 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Choice-compulsory study plan
2020/2021 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Choice-compulsory study plan
2019/2020 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Choice-compulsory study plan
2019/2020 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Choice-compulsory study plan
2018/2019 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Choice-compulsory study plan
2018/2019 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Choice-compulsory study plan
2017/2018 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Choice-compulsory study plan
2017/2018 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Choice-compulsory study plan
2016/2017 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Choice-compulsory study plan
2016/2017 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Choice-compulsory study plan
2015/2016 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Choice-compulsory study plan
2015/2016 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Choice-compulsory study plan
2014/2015 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Choice-compulsory study plan
2014/2015 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Choice-compulsory study plan
2013/2014 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Choice-compulsory study plan
2013/2014 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Choice-compulsory study plan

Occurrence in special blocks

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