116-0948/04 – Strategy of Entering Foreign Markets (IM)
Gurantor department | Department of Marketing and Business | Credits | 10 |
Subject guarantor | doc. Ing. Lenka Kauerová, CSc. | Subject version guarantor | doc. Ing. Lenka Kauerová, CSc. |
Study level | postgraduate | Requirement | Choice-compulsory type B |
Year | | Semester | winter + summer |
| | Study language | Czech |
Year of introduction | 2019/2020 | Year of cancellation | |
Intended for the faculties | EKF | Intended for study types | Doctoral |
Subject aims expressed by acquired skills and competences
1 define strategy of entry to global market
2 assessing global market opportunities
3 implementation global market strategies
4 specified planning and oraganization
Teaching methods
Lectures
Individual consultations
Summary
The aim of the course is to deepen knowledge in the field of international business operations and related marketing approaches. Emphasis is placed on the specification of intercultural differences and their influence on marketing decisions, attention is paid to Hofstede's dimensions.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Oral exam
E-learning
Other requirements
There are no additional requirements for the student.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. International marketing management
2. Strategies in international trade
3. Intercultural marketing
4. Hofstede's cultural dimensions and their measurement
5. Globalization of consumption and individualization of consumers
6. International marketing research
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.