116-9548/01 – Strategy of Entering Foreign Markets (SEFM)

Gurantor departmentDepartment of Marketing and BusinessCredits10
Subject guarantordoc. Ing. Lenka Kauerová, CSc.Subject version guarantordoc. Ing. Lenka Kauerová, CSc.
Study levelpostgraduateRequirementChoice-compulsory
YearSemesterwinter + summer
Study languageEnglish
Year of introduction2014/2015Year of cancellation
Intended for the facultiesEKFIntended for study typesDoctoral
Instruction secured by
LoginNameTuitorTeacher giving lectures
KAU40 doc. Ing. Lenka Kauerová, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Examination 28+0
Part-time Examination 28+0

Subject aims expressed by acquired skills and competences

1 Define strategy of entry to global market. 2 Assessing global market opportunities. 3 Implementation global market strategies. 4 Specified planning and oraganization.

Teaching methods

Lectures
Individual consultations

Summary

This subject covers all main aspects of developing international business, the topics to equip the students with techniques and procedures used in foreign trade operations. The students should be able to solve a current foreign international operations.

Compulsory literature:

Hill, M.: International Business. Competing in the global marketplace. McGraw-Hill. 8th ed. 2011, ISBN 978-0-07-122083-5. Usunier, J. C.: Marketing Across Cultures. Prentice Hall, 4th ed. 2005, ISBN 0-273-68529-5.

Recommended literature:

Cateora, p.,R.: International Marketing. McGraw-Hill Irwin 15th ed., 2011, ISBN 978-0-07-352994-3.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Project according thesis of dissertation.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Opportunities of international market. Developing and global vision. Global marketing strategies. Implementation global marketing strategies. Global marketing management. Cases studies.

Conditions for subject completion

Part-time form (validity from: 2014/2015 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Examination Examination  
Mandatory attendence parzicipation:

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Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2020/2021 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2020/2021 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan
2019/2020 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2019/2020 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan
2018/2019 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2018/2019 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan
2017/2018 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2017/2018 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan
2016/2017 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2016/2017 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan
2016/2017 (P6208) Economics and Management (6208V086) Business Economics and Management K German Ostrava Choice-compulsory study plan
2015/2016 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2015/2016 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan
2015/2016 (P6208) Economics and Management (6208V086) Business Economics and Management K German Ostrava Choice-compulsory study plan
2014/2015 (P6208) Economics and Management (6208V086) Business Economics and Management P Czech Ostrava Choice-compulsory study plan
2014/2015 (P6208) Economics and Management (6208V086) Business Economics and Management K Czech Ostrava Choice-compulsory study plan
2014/2015 (P6208) Economics and Management (6208V086) Business Economics and Management P English Ostrava Choice-compulsory study plan
2014/2015 (P6208) Economics and Management (6208V086) Business Economics and Management K English Ostrava Choice-compulsory study plan

Occurrence in special blocks

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