120-0573/01 – International Business (IB)

Gurantor departmentDepartment of International Economic RelationsCredits5
Subject guarantorIng. Bc. Monika Mynarzová, Ph.D.Subject version guarantorIng. Bc. Monika Mynarzová, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Study languageEnglish
Year of introduction2019/2020Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
PIS030 Ing. Bc. Monika Mynarzová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+1

Subject aims expressed by acquired skills and competences

After successful completion of this course, students will know the specifics of international business will be able to analyze international business environment and identify critical factors and trends in the international context, including support for enterprises in the international context.

Teaching methods



The subject provides students with theoretical knowledge as well as practical skills in the field of international business. It illuminates business issues in international markets. Upon successful completion of this course, students will be familiar with the specifics of international business, they will be able to analyze the international business environment and to identify the decisive factors and trends in the international context, including the support of companies in the international context.

Compulsory literature:

BARRINGER, Bruce R. a R. Duane Ireland. Entrepreneurship Successfully Launching New Ventures. Harlow: Pearson, 2019. ISBN 978-1-292-25533-0. HISRICH, Robert. International Entrepreneurship. Starting, Developing, and Managing a Global Venture. London: Sage Publications, 2016. ISBN 978-1-4833-4439-3. MELLAHI, K. et al. Oxford Handbook of International Business Strategy. Oxford: Oxford University Press, 2021. ISBN 0198868375.

Recommended literature:

GHEMAWAT, Pankaj. The Laws of Globalization and Business Applications. Cambridge: Cambridge University Press, 2016. ISBN 978-1316615027. HAMILTON, Leslie and Philip WEBSTER. The International Business Environment. Oxford: Oxford University Press, 2018. ISBN 9780198804291. WILD, J. a K. L. WILD. International Business. The Challenges of Globalization. Pearson, 2019. ISBN 9781292262253.

Way of continuous check of knowledge in the course of semester

Credit: active participation in seminars, seminar work and presentation Exam: written exam



Other requirements

Other requirements are not required.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Introduction to international business. 2. Business in international markets, nature, specifics and risks. Globalization Trends in the World Economy and Entrepreneurship in International Markets. Environment in international business (economic, political, legal, technological, social and cultural). 3. Entrepreneurial activities and their internationalization. Theoretical Approaches to the Internationalization of Business Activities (Internalisation Theory, International Product Life Theory, Step Approaches, Network Approach, etc.). 4. The theory of international business. 5. Entities carrying out international business activities and their categorization. Measurement of the degree of internationalization of business entities (individual indicators, measurement of regional diversification, complex indices). 6. Multinational enterprises, their creation and development. Forms of organization of multinational enterprises. Multinational companies in the European Union and the Czech Republic. 7. Small and medium-sized enterprises and their specifics in international business. Support for SMEs from national and international sources. Support of international activities of small and medium-sized companies. 8. Management of international business activities. Decisions on the internationalization of business activities (entry, localization of entrepreneurial activities, method of entry). 9. Factors determining the internationalization of business activities. Factors of the external environment (the environment of the national state, the environment of the world economy). Internal environment factors. 10. International business through pricing of financial aspects (sources of international business financing, financial management in international business). International finance (financial system, exchange rates, FDI). 11. International Business and the European Union. The internal market of the European Union and the so-called fundamental economic freedoms. EU policies and activities supporting the development of the business environment (industrial policy, etc.). 12. International Entrepreneurship in the Field of Competition Protection. Public enterprise support in the internal market. 13. Business in the Czech Republic and its support in an international context. Support of entrepreneurship and pro-export policy in the Czech Republic and its inclusion in international systems. Institutional support of business entities in the Czech Republic (MIT, EGAP, CzechInvest, CzechTrade, Czech Export Bank, ČMZRB, etc.). 14. Current Issues of International Business.

Conditions for subject completion

Full-time form (validity from: 2019/2020 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 35  18
        Examination Examination 65  33 3
Mandatory attendence participation: Compulsory attendance at lessons is not required.

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Conditions for subject completion and attendance at the exercises within ISP: Credit - min. 18 points, max. 35 points. Detailed breakdown of the activities in the exercises given in LMS Moodle. Exam - min. 33 points, max. 65 points. A detailed description of the exam conditions is given in LMS Moodle. Participation in classes according to individual agreement with the teacher.

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (N0311A050013) Applied Economics (S02) International Economic Relations P English Ostrava 2 Compulsory study plan
2023/2024 (N0311A050013) Applied Economics (S02) International Economic Relations P English Ostrava 2 Compulsory study plan
2022/2023 (N0311A050013) Applied Economics (S02) International Economic Relations P English Ostrava 2 Compulsory study plan
2021/2022 (N0311A050013) Applied Economics (S02) International Economic Relations P English Ostrava 2 Compulsory study plan
2020/2021 (N0311A050013) Applied Economics (S02) International Economic Relations P English Ostrava 2 Compulsory study plan
2019/2020 (N0311A050013) Applied Economics (S02) International Economic Relations P English Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

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