121-0306/01 – Media Structure and Their Specifics A (SMJS)
| Gurantor department | Department of Economics Journalism | Credits | 2 |
| Subject guarantor | Mgr. Ivana Šuláková | Subject version guarantor | Mgr. Ivana Šuláková |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 1 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2005/2006 | Year of cancellation | 2009/2010 |
| Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
Sort out media according to the way of information transmission
Describe work of a journalist in media
Understand the structure of media in the Czech society
Compare the same and different elements in individual kinds of media
Analyze media production
Give differences between the structure of Czech media nad media abroad
Teaching methods
Lectures
Seminars
Summary
Posluchači bakalářského studia by se měli v tomto dvousemestrovém předmětu
postupně zorientovat v současné struktuře médií a osvojit si základní
znalosti o odlišnostech novinářské práce v tisku, rozhlase, televizi,
tiskových agenturách a internetových médiích. Současně by se měli seznámit se
základními žurnalistickými tématy a rubrikami, které tato média nabízejí.
Předmět je tak nejen úvodem do studia žurnalistiky, ale dává do společenských
i dobových souvislostí masová média, přiblíží i díky hostům ve výuce
jednotlivé typy médií a základy žurnalistické práce.
Compulsory literature:
HOSKINS, C. Media economics: applying economics to new and traditional media. Thousand Osk: Sage 2004.
Kinross, R. Modern Typography: an Essay in Critical History. London:
Hyphen Press, 1992.
TUNSTALL, J. Media occupation and professions. Oxford. Oxford UP 2001.
Recommended literature:
HOSKINS, C. Media economics: applying economics to new and traditional media. Thousand Osk: Sage 2004.
Kinross, R. Modern Typography: an Essay in Critical History. London:
Hyphen Press, 1992.
TUNSTALL, J. Media occupation and professions. Oxford. Oxford UP 2001.
Additional study materials
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Structure of media, the current state and dynamic trends of development
2. Media in the Czech society - the role of journalism, the position of media in the current society
3. The basic division of media according to the mode of information transmission, according to the branch focuses
4. Media focused on economic information
5. Specificities of journalist's work in the media (sources and obtaining of information and their processing)
6. Identical and different elements of work in particular kinds of media
7. New media and digital technologies, mainly the Internet
8. Agency journalism
9. Analysis of our media current production
10. Ethics of decision-making in journalistic practice
11. Practical introduction to the various types of media working - continuously
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction