121-0317/01 – Media Applied Sociology (ASM)

Gurantor departmentDepartment of Economics JournalismCredits3
Subject guarantorPhDr.Mgr. Vojtěch BednářSubject version guarantorPhDr.Mgr. Vojtěch Bednář
Study levelundergraduate or graduateRequirementCompulsory
Year3Semestersummer
Study languageCzech
Year of introduction2006/2007Year of cancellation2016/2017
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
BED069 PhDr.Mgr. Vojtěch Bednář
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 2+0

Subject aims expressed by acquired skills and competences

Define the basic elements of media sociology Explain the effect of media information on perceiving the reality Describe the development of thinking theories in relation to media Explain the contents analysis of media information Discuss how media and politicians mutually influence each other Analyze news, journalistic and political programs in media

Teaching methods

Lectures

Summary

Student bude v rámci přednáškové části seznámen s teoretickými východisky uvažování o médiích, se základy sociologie médií. Získá teoretické i praktické znalosti a dovednosti v metodě obsahové analýzy mediálních sdělení a v teorii agendy setting. V seminářích bude přiblížena konkrétní aplikace teoretických základů na konkrétní oblasti a problémy společenského života. Bude analyzován jejich obraz v médiích, příčiny a důsledky tohoto mediálního profilu. (menšiny, regionální problematika, politika, rovnoprávnost žen atd.).

Compulsory literature:

BAKER, E. Media concentration and democrary: why ownership matters. Cambridge: Cambridge 2007

Recommended literature:

BERGER, A. A. Media Research Techniques. California: Sage Publications, 2006. Allison Cavanagh: Sociology in the Age of the Internet. McGraw-Hill International, 2007.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

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Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Media, definitions, functions, public opinion, the interaction of media-reality-public opinion, the effect of media reports on perceiving the reality 2. History of thinking about media I. Theoretical starting points of sociological reflection of media 3. History of thinking about media II. (McQuail, Postman, Lazarsfeld, and etc.) 4. Contents analysis of media reports - theoretical starting points, theory of agenda setting, agenda cutting 5. Practical application of content analysis and its methodology; Process of processing and evaluation of media reports; Practical application of content analysis; Evaluation of analyzed data; Assignment of a research project to students 6. Analysis of news, journalistic and political programs of electronic media 7. Media and policy (mutual influencing); Conception of power; Relationship between mass communication and power. 8. Centre and periphery in media; Perception of regional problem areas in media 9. Minorities in media; Gender stereotypes and the way of media presentation of women; Non-profit sector, humanitarian organizations and media; Media in the role of destroyer, or, on the contrary, in the role of myths and prejudices keeper 10. Globalization and media; Mutual influencing; activity of multinational media corporations; Events of a global significance in the reflection of media (wars, natural disasters in "a life broadcast") 11. Economics and media; Mutual dependency of media and the world of business; their coexistence and clashes 12. Social responsibility; Projects of social responsibility of economic entities and their media image

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester, validity until: 2016/2017 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation Credit 85 (85) 0
        Project Project 85  0
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2014/2015 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 3 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner