121-0325/01 – Professional Communication (OK)

Gurantor departmentDepartment of Economics JournalismCredits2
Subject guarantorIng. Jana Gibarti, Ph.D.Subject version guarantorIng. Jana Gibarti, Ph.D.
Study levelundergraduate or graduate
Study languageCzech
Year of introduction2007/2008Year of cancellation2014/2015
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
GIB15 Ing. Jana Gibarti, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+2

Subject aims expressed by acquired skills and competences

Describe significance and the current conception of rhetoric Characterize individual rhetorical speeches Explain stages of creation in the preparation of spoken speech Discuss the utilization of technical means as auxiliary instruments in the spoken speech Use acquired skills in the creation of persuative spoken speech

Teaching methods

Seminars
Tutorials

Summary

Zkvalitnění mluveného projevu studentů získáním potřebných dovednosti a sebedůvěry pro kultivovaný, přesvědčivý mluvený projev, pro prezentaci a vystupování na veřejnosti.

Compulsory literature:

BARON, R., SISSORS, J. Advertising Media Planning. NY: McGrawHill, 2010.

Recommended literature:

ALBARRAN, A., B. Handbook of Media Management and Economics. New Jersey: Mahwah, 2006.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

is not other requierment

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Rhetoric, its significance and the current conception 2. Technique of the spoken speech: - Breathing, breath and articulation exercises, tongue twisters - Sound modulation of the speech - intonation, sentential stress, pace of the speech, phrasing - Specific language rhetorical means - figures, tropes and non-figural means 3. Rhetorical speeches: - Report, lecture, discussion paper, festive speech 4. Preparation of the speech: - Choice of the theme, division and arrangement of the theme, construction of the speech, delivery - Technical means (projection equipment, arrangement and the size of the space) 5. Presentation - Preparation of the presentation - Personality of the rhetoric (1. image and the style of the presenter) - Non-verbal communication (gesticulation, eye contact, posture) - Contact with the listeners, stage fright reducing 6. Spoken address: - Training of the prepared as well as not prepared speech

Conditions for subject completion

Conditions for completion are defined only for particular subject version and form of study

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2013/2014 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 2 Choice-compulsory study plan
2012/2013 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 2 Choice-compulsory study plan
2011/2012 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 2 Choice-compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 2 Choice-compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 2 Choice-compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 2 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner