121-0326/01 – Standard Language and its Culture I (SJJK I.)

Gurantor departmentDepartment of Economics JournalismCredits3
Subject guarantordoc. PhDr. Eva Jandová, CSc.Subject version guarantordoc. PhDr. Eva Jandová, CSc.
Study levelundergraduate or graduate
Study languageCzech
Year of introduction2007/2008Year of cancellation2016/2017
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
BRU0050 Mgr. Denisa Brumarová
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 1+1

Subject aims expressed by acquired skills and competences

Define the language, phonetics, phonology, graphemics Specify language functions Describe sound and graphic aspects of the language Explain functions and principles of spelling Clarify differences between standard and ungrammatical language Apply acquired knowledge of Czech spelling to media practice

Teaching methods

Lectures
Seminars

Summary

1. Obecné výklady o jazyce, funkce jazyka. 2. Útvary českého národního jazyka; spisovnost a nespisovnost ve veřejné komunikaci. 3. Zvuková a grafická stránka jazyka, členění a modulace souvislé řeči. 4. Funkce a principy pravopisu. 5. Český pravopis, jeho vývoj a současný stav. 6. Fonetika a fonologie, kvantita vokálů. 7. Souhláskové skupiny, jejich výslovnost a pravopis. 8. Jména obecná a vlastní, problematika psaní velkých písmen. Psaní předložek s, z a předpon s-, z-. 9. Mluvnický pravopis: i – y v koncovkách. Lexikální pravopis: i – y. 10. Jazyková ekonomie, zkratky a značky. 11. Grafémika, hranice slov v písmu. 12. Syntaktická rovina jazyka, interpunkce. 13. Lexikografie; typy slovníků.

Compulsory literature:

DANAHER, D. S. Translating Havel: Three key words (domov, svědomí, and klid). Slovo a slovesnost, roč. 71, 2010, s. 250-259.

Recommended literature:

COCKCROFT, R., COCKCROFT, S. Persuading People. An Introduction to Rhetoric. New York 2005.

Way of continuous check of knowledge in the course of semester

E-learning

Další požadavky na studenta

are not additional requirements for student

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Language, language sign, purism and polishing 2. PLK - the main principles, the main ideas; Members of PLK and its followers, PLK and the present time 3. Definition and stratification of the national language; Structural and non-structural formations 4. Attitudes to the written language and language culture (development and changes of opinions in the course of the 20th century); Language structure and its elements 5. Development of the Czech language culture between 1918 and 1945, understanding of language culture nowadays 6. Concepts: standard, substandard, variant and variety; Structural, style and communication standards 7. Development of opinions on the standard and codification; Retrospectives and prospective depth of codification, dynamics of literary language, variant and standard, variability and codification; Codification procedure 8. Development in literary language, current development tendencies 9. Opposition, antimony working in the literary language; Intellectualization vs. democratization; internationalization versus nationalization; rationalization vs. ways of emotionalizing; terminology vs. de-terminology, formality vs. looseness, automation vs. updating 10. Topical (theoretical as well as practical) issues of the language culture (e.g. superstitions about the language) 11. Attitudes of the public to the language 12. Language consultancy and relationship of the public to the language culture 13. Media and the language culture 14. The future of literary language and the prospects of language culture

Conditions for subject completion

Conditions for completion are defined only for particular subject version and form of study

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2016/2017 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 1 Compulsory study plan
2015/2016 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 1 Compulsory study plan
2014/2015 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 1 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan
2013/2014 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 1 Compulsory study plan
2012/2013 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan
2011/2012 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan
2010/2011 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 1 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan
2009/2010 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 1 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration (7202R020) Economics Journalism P Czech Ostrava 1 Compulsory study plan
2008/2009 (B6202) Economic Policy and Administration P Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner