121-0326/01 – Standard Language and its Culture I (SJJK I.)
| Gurantor department | Department of Economics Journalism | Credits | 3 |
| Subject guarantor | doc. PhDr. Eva Jandová, CSc. | Subject version guarantor | doc. PhDr. Eva Jandová, CSc. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 1 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2007/2008 | Year of cancellation | 2016/2017 |
| Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
Define the language, phonetics, phonology, graphemics
Specify language functions
Describe sound and graphic aspects of the language
Explain functions and principles of spelling
Clarify differences between standard and ungrammatical language
Apply acquired knowledge of Czech spelling to media practice
Teaching methods
Lectures
Seminars
Summary
1. Obecné výklady o jazyce, funkce jazyka.
2. Útvary českého národního jazyka; spisovnost a nespisovnost ve veřejné komunikaci.
3. Zvuková a grafická stránka jazyka, členění a modulace souvislé řeči.
4. Funkce a principy pravopisu.
5. Český pravopis, jeho vývoj a současný stav.
6. Fonetika a fonologie, kvantita vokálů.
7. Souhláskové skupiny, jejich výslovnost a pravopis.
8. Jména obecná a vlastní, problematika psaní velkých písmen. Psaní předložek s, z a předpon s-, z-.
9. Mluvnický pravopis: i – y v koncovkách. Lexikální pravopis: i – y.
10. Jazyková ekonomie, zkratky a značky.
11. Grafémika, hranice slov v písmu.
12. Syntaktická rovina jazyka, interpunkce.
13. Lexikografie; typy slovníků.
Compulsory literature:
DANAHER, D. S. Translating Havel: Three key words (domov, svědomí, and klid). Slovo a slovesnost, roč. 71, 2010, s. 250-259.
Recommended literature:
COCKCROFT, R., COCKCROFT, S. Persuading People. An Introduction to Rhetoric. New York 2005.
Additional study materials
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
are not additional requirements for student
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Language, language sign, purism and polishing
2. PLK - the main principles, the main ideas; Members of PLK and its followers, PLK and the present time
3. Definition and stratification of the national language; Structural and non-structural formations
4. Attitudes to the written language and language culture (development and changes of opinions in the course of the 20th century); Language structure and its elements
5. Development of the Czech language culture between 1918 and 1945, understanding of language culture nowadays
6. Concepts: standard, substandard, variant and variety; Structural, style and communication standards
7. Development of opinions on the standard and codification; Retrospectives and prospective depth of codification, dynamics of literary language, variant and standard, variability and codification; Codification procedure
8. Development in literary language, current development tendencies
9. Opposition, antimony working in the literary language; Intellectualization vs. democratization; internationalization versus nationalization; rationalization vs. ways of emotionalizing; terminology vs. de-terminology, formality vs. looseness, automation vs. updating
10. Topical (theoretical as well as practical) issues of the language culture (e.g. superstitions about the language)
11. Attitudes of the public to the language
12. Language consultancy and relationship of the public to the language culture
13. Media and the language culture
14. The future of literary language and the prospects of language culture
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction