121-0333/01 – Economics of Media (EM)
| Gurantor department | Department of Economics Journalism | Credits | 4 |
| Subject guarantor | Ing. Jana Gibarti, Ph.D. | Subject version guarantor | Ing. Jana Gibarti, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 1 | Semester | summer |
| | Study language | Czech |
| Year of introduction | 2009/2010 | Year of cancellation | 2016/2017 |
| Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
- to assess media economic situation,
- to compare various forms of competition on the media market,
- to evaluate the impact of funding on media behavior in the market environment,
- to perform a critique of the offered media products.
Teaching methods
Lectures
Tutorials
Other activities
Summary
Course Economics of media propose acquaint student with media economic problems, various forms of competition on the media market,
impact of funding on media behavior in the market environment,
Compulsory literature:
ARIS, A., BUGNIN, J. Managing media companies. Chichester: John Wiley 2005.
Recommended literature:
TUNSTALL, J. Media occupation and professions. Oxford. Oxford UP 2001.
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
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Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Introduction to media economics
2. Economic nature of media
3. Supply and demand for media products
4. Media industry and market environment
5. Media funding
6. Economic principles of media structure
7. Influences on media management and behavior
8. Effectiveness of processes taking place in media
9. Management in media institutions
10. Marketing in media institutions
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction