121-0333/02 – Economics of Media (EM)

Gurantor departmentDepartment of Economics JournalismCredits4
Subject guarantorIng. Jana Gibarti, Ph.D.Subject version guarantorIng. Jana Gibarti, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory
Study languageCzech
Year of introduction2016/2017Year of cancellation2016/2017
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
GIB15 Ing. Jana Gibarti, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+1

Subject aims expressed by acquired skills and competences

- to assess media economic situation, - to compare various forms of competition on the media market, - to evaluate the impact of funding on media behavior in the market environment, - to perform a critique of the offered media products.

Teaching methods

Other activities


Course Economics of media propose acquaint student with media economic problems, various forms of competition on the media market, impact of funding on media behavior in the market environment,

Compulsory literature:

ARIS, A., BUGNIN, J. Managing media companies. Chichester: John Wiley 2005.

Recommended literature:

TUNSTALL, J. Media occupation and professions. Oxford. Oxford UP 2001.

Way of continuous check of knowledge in the course of semester


Další požadavky na studenta

is not other requirementes


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

1. Introduction to media economics 2. Economic nature of media 3. Supply and demand for media products 4. Media industry and market environment 5. Media funding 6. Economic principles of media structure 7. Influences on media management and behavior 8. Effectiveness of processes taking place in media 9. Management in media institutions 10. Marketing in media institutions

Conditions for subject completion

Full-time form (validity from: 2016/2017 Winter semester, validity until: 2016/2017 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 30  20
        Examination Examination 70  35
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2016/2017 (N6208) Economics and Management (6208T062) Marketing and Business P Czech Ostrava 2 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner