121-0354/01 – Professional Seminar (OSEM)

Gurantor departmentDepartment of Economics JournalismCredits5
Subject guarantordoc. PhDr. PaedDr. Milan Sekanina, CSc.Subject version guarantordoc. PhDr. PaedDr. Milan Sekanina, CSc.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageCzech
Year of introduction2011/2012Year of cancellation2016/2017
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
GIB15 Ing. Jana Gibarti, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+4

Subject aims expressed by acquired skills and competences

to assess media economic situation, - to compare various forms of competition on the media market, - to evaluate the impact of funding on media behavior in the market environment, - to perform a critique of the offered media products. to classify the structure of the Czech legislation, - to specify legal regulations of the public law regulating journalistic activity, - to summarize contents and the way of constitutional legal regulations interpretation

Teaching methods

Seminars

Summary

Posoudit ekonomickou situaci médií a porovnat formy konkurence na mediálním trhu, zhodnotit vliv financování na chování médií v tržním prostředí, provést kritiku nabízených mediálních produktů, popsat platnou právní strukturu české legislativy, vysvětlit práva svobody projevu, vyhledávání a šíření informací, diskutovat o právem daných pravidlech pro společenské vztahy žurnalistiky a sdělovacích prostředků.

Compulsory literature:

ARIS, A., BUGNIN, J. Managing media companies. Chichester: John Wiley 2005.

Recommended literature:

BAKER, E. Media concentration and democrary: why ownership matters. Cambridge: Cambridge 2007 DOYLE, G. Media economic. London: Cromwell Press 2002

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

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Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

To analyze the issues of Economic principles of media structure To analyze the issues of Law principles of media structure

Conditions for subject completion

Full-time form (validity from: 2011/2012 Winter semester, validity until: 2016/2017 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)		Min. number of pointsMax. počet pokusů
Exercises evaluation Credit 85  85 3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2015/2016 (N6202) Economic Policy and Administration (6202T095) Economics and Law in Journalism P Czech Ostrava 2 Compulsory study plan
2014/2015 (N6202) Economic Policy and Administration (6202T095) Economics and Law in Journalism P Czech Ostrava 2 Compulsory study plan
2013/2014 (N6202) Economic Policy and Administration (6202T095) Economics and Law in Journalism P Czech Ostrava 2 Compulsory study plan
2012/2013 (N6202) Economic Policy and Administration (6202T095) Economics and Law in Journalism P Czech Ostrava 2 Compulsory study plan
2011/2012 (N6202) Economic Policy and Administration (6202T095) Economics and Law in Journalism P Czech Ostrava 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

Předmět neobsahuje žádné hodnocení.