121-0354/01 – Professional Seminar (OSEM)
Gurantor department | Department of Economics Journalism | Credits | 5 |
Subject guarantor | doc. PhDr. PaedDr. Milan Sekanina, CSc. | Subject version guarantor | doc. PhDr. PaedDr. Milan Sekanina, CSc. |
Study level | undergraduate or graduate | Requirement | Compulsory |
Year | 2 | Semester | summer |
| | Study language | Czech |
Year of introduction | 2011/2012 | Year of cancellation | 2016/2017 |
Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
to assess media economic situation,
- to compare various forms of competition on the media market,
- to evaluate the impact of funding on media behavior in the market environment,
- to perform a critique of the offered media products.
to classify the structure of the Czech legislation,
- to specify legal regulations of the public law regulating journalistic activity,
- to summarize contents and the way of constitutional legal regulations interpretation
Teaching methods
Seminars
Summary
Posoudit ekonomickou situaci médií a porovnat formy konkurence na mediálním trhu, zhodnotit vliv financování na chování médií v tržním prostředí, provést kritiku nabízených mediálních produktů, popsat platnou právní strukturu české legislativy, vysvětlit práva svobody projevu, vyhledávání a šíření informací, diskutovat o právem daných pravidlech pro společenské vztahy žurnalistiky a sdělovacích prostředků.
Compulsory literature:
ARIS, A., BUGNIN, J. Managing media companies. Chichester: John Wiley 2005.
Recommended literature:
BAKER, E. Media concentration and democrary: why ownership matters. Cambridge: Cambridge 2007
DOYLE, G. Media economic. London: Cromwell Press 2002
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
gggggggggggggggggggggggggggg
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
To analyze the issues of Economic principles of media structure
To analyze the issues of Law principles of media structure
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.