121-0355/01 – Product of Media (MEPR)
Gurantor department | Department of Economics Journalism | Credits | 4 |
Subject guarantor | Ing. Jana Gibarti, Ph.D. | Subject version guarantor | Ing. Jana Gibarti, Ph.D. |
Study level | undergraduate or graduate | Requirement | Choice-compulsory |
Year | 2 | Semester | winter |
| | Study language | Czech |
Year of introduction | 2011/2012 | Year of cancellation | 2016/2017 |
Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
to compare home and foreign economics by means of the chosen macroeconomic indicators,
to write a journalistic text
to judge a journalistic text
to perform a critique of the journalistic text
Teaching methods
Seminars
Other activities
Summary
Course is intent on production of journalistic texts basic genres written and talking journalism.
Compulsory literature:
BARON, R., SISSORS, J. Advertising Media Planning. NY: McGrawHill, 2010.
Recommended literature:
BERGER, A. A. Media Research Techniques. California: Sage Publications, 2006.
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Další požadavky na studenta
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Structure of the national economy,
2. Changes of economic rules in economics,
3. Compare home and foreign economics by means of the chosen macroeconomic indicators.
4. Write a judge journalistic text
5. Perform a critique of the journalistic text
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction