121-0361/01 – Communication Skills for Journalists (KDŹ)

Gurantor departmentDepartment of Economics JournalismCredits4
Subject guarantorIng. Jana Gibarti, Ph.D.Subject version guarantorIng. Jana Gibarti, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory
Study languageCzech
Year of introduction2015/2016Year of cancellation2016/2017
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
GIB15 Ing. Jana Gibarti, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit 0+3

Subject aims expressed by acquired skills and competences

Describe significance and the current conception of rhetoric Characterize individual rhetorical speeches Explain stages of creation in the preparation of spoken speech Discuss the utilization of technical means as auxiliary instruments in the spoken speech Use acquired skills in the creation of persuative spoken speech

Teaching methods



Compulsory literature:

BARON, R., SISSORS, J. Advertising Media Planning. NY: McGrawHill, 2010.

Recommended literature:

ALBARRAN, A., B. Handbook of Media Management and Economics. New Jersey: Mahwah, 2006.

Way of continuous check of knowledge in the course of semester


Other requirements

is not other requirementes


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

Technique of the spoken speech: - Breathing, breath and articulation exercises, tongue twisters - Sound modulation of the speech - intonation, sentential stress, pace of the speech, phrasing - Specific language rhetorical means - figures, tropes and non-figural means Rhetorical speeches: - Report, lecture, discussion paper, festive speech Preparation of the speech: - Choice of the theme, division and arrangement of the theme, construction of the speech, delivery - Technical means (projection equipment, arrangement and the size of the space) Presentation - Preparation of the presentation - Personality of the rhetoric (1. image and the style of the presenter) - Non-verbal communication (gesticulation, eye contact, posture) - Contact with the listeners, stage fright reducing Spoken address: - Training of the prepared as well as not prepared speech

Conditions for subject completion

Full-time form (validity from: 2015/2016 Winter semester, validity until: 2016/2017 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Credit Credit 80  80 3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2015/2016 (N6202) Economic Policy and Administration (6202T095) Economics and Law in Journalism P Czech Ostrava 2 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner