121-0362/01 – Mass communication (MAKO)
| Gurantor department | Department of Economics Journalism | Credits | 5 |
| Subject guarantor | Ing. Jana Gibarti, Ph.D. | Subject version guarantor | Ing. Jana Gibarti, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 3 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2016/2017 | Year of cancellation | 2016/2017 |
| Intended for the faculties | EKF | Intended for study types | Bachelor |
Subject aims expressed by acquired skills and competences
Define the basic elements of mass communication
Explain the effect of media information on perceiving the reality
Describe the development of thinking theories in relation to media
Explain the contents analysis of media information
Discuss how media and society mutually influence each other
Analyze news, journalistic programs in media
Teaching methods
Lectures
Seminars
Tutorials
Summary
Student bude v rámci přednáškové části seznámen s teoretickými východisky
uvažování o médiích, se základy sociologie médií. Získá teoretické i praktické znalosti a dovednosti v metodě obsahové analýzy mediálních sdělení a v teorii agendy setting. V seminářích bude přiblížena konkrétní aplikace teoretických základů na konkrétní oblasti a problémy společenského života. Bude analyzován jejich obraz v médiích, příčiny a důsledky tohoto mediálního profilu. (menšiny, regionální problematika, politika, rovnoprávnost žen atd.).
Compulsory literature:
BAKER, E. Media concentration and democrary: why ownership matters. Cambridge: Cambridge 2007
Recommended literature:
BERGER, A. A. Media Research Techniques. California: Sage Publications, 2006.
Allison Cavanagh: Sociology in the Age of the Internet. McGraw-Hill International, 2007.
Way of continuous check of knowledge in the course of semester
E-learning
Other requirements
Common optional components are not offered, students of special interest can participate in departmental activities or can arrange consulting hours with lecturer.
Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Media, definitions, functions, public opinion, the interaction of media-reality-public opinion, the effect of media reports on perceiving the reality
2. History of thinking about media I. Theoretical starting points of sociological reflection of media
3. History of thinking about media II. (McQuail, Postman, Lazarsfeld, and etc.)
4. Contents analysis of media reports - theoretical starting points, theory of agenda setting, agenda cutting
5. Practical application of content analysis and its methodology; Process of processing and evaluation of media reports; Practical application of content analysis; Evaluation of analyzed data; Assignment of a research project to students
6. Analysis of news, journalistic and political programs of electronic media
7. Media and policy (mutual influencing); Conception of power; Relationship between mass communication and power.
8. Centre and periphery in media; Perception of regional problem areas in media
9. Minorities in media; Gender stereotypes and the way of media presentation of women; Non-profit sector, humanitarian organizations and media; Media in the role of destroyer, or, on the contrary, in the role of myths and prejudices keeper
10. Globalization and media; Mutual influencing; activity of multinational media corporations; Events of a global significance in the reflection of media (wars, natural disasters in "a life broadcast")
11. Economics and media; Mutual dependency of media and the world of business; their coexistence and clashes
12. Social responsibility; Projects of social responsibility of economic entities and their media image
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction