151-0090/01 – Statistical Methods in Marketing (STMM)

Gurantor departmentDepartment of Mathematical Methods in EconomicsCredits4
Subject guarantorprof. RNDr. Jaroslav Ramík, CSc.Subject version guarantorprof. RNDr. Jaroslav Ramík, CSc.
Study levelundergraduate or graduateRequirementChoice-compulsory
Year3Semesterwinter
Study languageCzech
Year of introduction1995/1996Year of cancellation2009/2010
Intended for the facultiesEKFIntended for study typesMaster
Instruction secured by
LoginNameTuitorTeacher giving lectures
RAM35 prof. RNDr. Jaroslav Ramík, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+1

Subject aims expressed by acquired skills and competences

The students will learn elementary and advanced statistical methods used in marketing research. They will know how to get statistical data, how to prepare appropriate questionaries, how to apply the corresponding statistical methods and how the results should be properly explained and interpreted. The acquired knowledge is evaluated on case studies focused on market research, advertisement, promotion, pricing and product strategy. SPSS and Excel software is applied.

Teaching methods

Summary

Based on basic courses of statistics and marketing to supply elementary and advanced statistical methods used in marketing research. Case studies are focused on market research, advertisment and promotion, pricing and produst strategy. SPSS and Excel software is applied.

Compulsory literature:

1. Ramík, J., Statistické metody v marketingu - modul I, Statistical methods in marketing - I (in Czech), EkF - VŠB, Ostrava 2003. 2. Ramík, J., Statistické metody v marketingu - modul II, Statistical methods in marketing - II (in Czech), EkF - VŠB, Ostrava 2003.

Recommended literature:

1. J. Ramík, Š. Čemerková: Statistika A., Statistics A (in Czech), SU OPF, Karviná, 2000. 2. J. Ramík, Š. Čemerková: Statistika B. Statistics B (in Czech), SU OPF, Karviná, 2000. 3. J. Ramík, Š. Čemerková: Statistika pro ekonomy. Statistics for Economists (in Czech), CD - ROM, SU OPF, Karviná, 2001. 4. M. Přibová: Marketingový výzkum v praxi. Marketing research in practice (in Czech), Grada, Praha, 1996. 5. T.H. Wonnacot, R.J. Wonnacot: Statistika pro obchod a hospodářství, (in Czech),Victoria Publishing, Praha, 1993. 6. D.S. Tull, D.I. Hawkins: Marketing research - Measurement & Method. Macmillan Publ.Comp., N. York, Oxford, Singapore, Sydney, 1993. 7. Software: MS Excel(Nástroje, Analýza dat), SPSS

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)		Min. number of pointsMax. počet pokusů
Exercises evaluation and Examination Credit and Examination 100 (145) 51 3
        Examination Examination 100  0 3
        Exercises evaluation Credit 45  0 3
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2005/2006 (M6208) Business and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Choice-compulsory study plan
2004/2005 (M6208) Business and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Choice-compulsory study plan
2003/2004 (M6208) Business and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Choice-compulsory study plan
2002/2003 (M6208) Business and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Choice-compulsory study plan
2001/2002 (M6208) Business and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Choice-compulsory study plan
2000/2001 (M6208) Business and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

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