# 151-0105/01 – Statistical Methods in Marketing (STMM)

 Gurantor department Department of Mathematical Methods in Economics Credits 2 Subject guarantor prof. RNDr. Jaroslav Ramík, CSc. Subject version guarantor prof. RNDr. Jaroslav Ramík, CSc. Study level undergraduate or graduate Study language Czech Year of introduction 1999/2000 Year of cancellation 2009/2010 Intended for the faculties EKF Intended for study types
Instruction secured by
RAM35 prof. RNDr. Jaroslav Ramík, CSc.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+0

### Subject aims expressed by acquired skills and competences

The students will learn elementary and advanced statistical methods used in marketing research. They will know how to get statistical data, how to prepare appropriate questionaries, how to apply the corresponding statistical methods and how the results should be properly explained and interpreted. The acquired knowledge is evaluated on case studies focused on market research, advertisement, promotion, pricing and product strategy. SPSS and Excel software is applied.

### Summary

Based on basic courses of statistics and marketing to supply elementary and advanced statistical methods used in marketing research. Case studies are focused on market research, advertisment and promotion, pricing and produst strategy. SPSS and Excel software is applied.

### Compulsory literature:

1. Ramík, J., Statistické metody v marketingu - modul I, Statistical methods in marketing - I (in Czech), EkF - VŠB, Ostrava 2003. 2. Ramík, J., Statistické metody v marketingu - modul II, Statistical methods in marketing - II (in Czech), EkF - VŠB, Ostrava 2003.

### Recommended literature:

1. J. Ramík, Š. Čemerková: Statistika A., Statistics A (in Czech), SU OPF, Karviná, 2000. 2. J. Ramík, Š. Čemerková: Statistika B. Statistics B (in Czech), SU OPF, Karviná, 2000. 3. J. Ramík, Š. Čemerková: Statistika pro ekonomy. Statistics for Economists (in Czech), CD - ROM, SU OPF, Karviná, 2001. 4. M. Přibová: Marketingový výzkum v praxi. Marketing research in practice (in Czech), Grada, Praha, 1996. 5. T.H. Wonnacot, R.J. Wonnacot: Statistika pro obchod a hospodářství, (in Czech),Victoria Publishing, Praha, 1993. 6. D.S. Tull, D.I. Hawkins: Marketing research - Measurement & Method. Macmillan Publ.Comp., N. York, Oxford, Singapore, Sydney, 1993. 7. Software: MS Excel(Nástroje, Analýza dat), SPSS

### Prerequisities

Subject has no prerequisities.

### Co-requisities

Subject has no co-requisities.

### Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (145) 51
Examination Examination 100  0
Exercises evaluation Credit 45  0
Mandatory attendence parzicipation:

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### Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2006/2007 (M6202) Economic Policy and Administration (6202T010) Finance P Czech Ostrava 3 Choice-compulsory study plan
2006/2007 (M6202) Economic Policy and Administration (6202T027) National Economy P Czech Ostrava 3 Choice-compulsory study plan
2006/2007 (M6202) Economic Policy and Administration (6202T040) Regional Development (01) Regional Development P Czech Ostrava 3 Choice-compulsory study plan
2006/2007 (M6202) Economic Policy and Administration (6202T055) Public Economics and Administration P Czech Ostrava 3 Choice-compulsory study plan
2006/2007 (M6208) Business and Management (6208T011) Economics and Law in Business P Czech Ostrava 3 Choice-compulsory study plan
2006/2007 (M6208) Business and Management (6208T037) Management (02) Management P Czech Ostrava 3 Choice-compulsory study plan
2006/2007 (M6208) Business and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Choice-compulsory study plan
2006/2007 (M6208) Business and Management (6208T086) Enterprise Economics and Management P Czech Ostrava 3 Choice-compulsory study plan
2006/2007 (M6209) Systems Engineering and Informatics (6209T025) System Engineering and Informatics P Czech Ostrava 3 Choice-compulsory study plan
2005/2006 (M6208) Business and Management (6208T086) Enterprise Economics and Management P Czech Ostrava 4 Choice-compulsory study plan
2005/2006 (M6208) Business and Management (6208T037) Management (02) Management P Czech Ostrava 4 Choice-compulsory study plan
2005/2006 (M6208) Business and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 4 Choice-compulsory study plan
2005/2006 (M6208) Business and Management (6208T011) Economics and Law in Business P Czech Ostrava 4 Choice-compulsory study plan
2005/2006 (M6209) Systems Engineering and Informatics (6209T025) System Engineering and Informatics P Czech Ostrava 4 Choice-compulsory study plan
2005/2006 (M6202) Economic Policy and Administration (6202T055) Public Economics and Administration P Czech Ostrava 4 Choice-compulsory study plan
2005/2006 (M6202) Economic Policy and Administration (6210T004) European Integration (01) European Integration P Czech Ostrava 4 Choice-compulsory study plan
2005/2006 (M6202) Economic Policy and Administration (6202T010) Finance P Czech Ostrava 4 Choice-compulsory study plan
2005/2006 (M6202) Economic Policy and Administration (6202T027) National Economy P Czech Ostrava 4 Choice-compulsory study plan
2005/2006 (M6202) Economic Policy and Administration (6202T040) Regional Development (01) Regional Development P Czech Ostrava 4 Choice-compulsory study plan
2004/2005 (M6202) Economic Policy and Administration (6202T027) National Economy P Czech Ostrava 3 Choice-compulsory study plan
2004/2005 (M6202) Economic Policy and Administration (6202T010) Finance P Czech Ostrava 3 Choice-compulsory study plan
2004/2005 (M6202) Economic Policy and Administration (6210T004) European Integration (01) European Integration P Czech Ostrava 3 Choice-compulsory study plan
2004/2005 (M6202) Economic Policy and Administration (6202T055) Public Economics and Administration P Czech Ostrava 3 Choice-compulsory study plan
2004/2005 (M6202) Economic Policy and Administration (6202T040) Regional Development (01) Regional Development P Czech Ostrava 3 Choice-compulsory study plan
2004/2005 (M6208) Business and Management (6208T011) Economics and Law in Business P Czech Ostrava 3 Choice-compulsory study plan
2004/2005 (M6208) Business and Management (6208T086) Enterprise Economics and Management P Czech Ostrava 3 Choice-compulsory study plan
2004/2005 (M6208) Business and Management (6208T062) Marketing and Business (01) Marketing and Business P Czech Ostrava 3 Choice-compulsory study plan
2004/2005 (M6208) Business and Management (6208T037) Management (02) Management P Czech Ostrava 3 Choice-compulsory study plan
2004/2005 (M6209) Systems Engineering and Informatics (6209T025) System Engineering and Informatics P Czech Ostrava 3 Choice-compulsory study plan
2004/2005 (M6209) Systems Engineering and Informatics (6201T004) Economics P Czech Ostrava 3 Choice-compulsory study plan

### Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner