151-0329/06 – Statistical Methods in Marketing (SMM)
Gurantor department | Department of Mathematical Methods in Economics | Credits | 4 |
Subject guarantor | doc. Ing. Václav Friedrich, Ph.D. | Subject version guarantor | doc. Ing. Václav Friedrich, Ph.D. |
Study level | undergraduate or graduate | Requirement | Choice-compulsory |
Year | 2 | Semester | summer |
| | Study language | Czech |
Year of introduction | 2017/2018 | Year of cancellation | 2020/2021 |
Intended for the faculties | EKF | Intended for study types | Bachelor, Follow-up Master |
Subject aims expressed by acquired skills and competences
On successful completion of the course "Statistical Methods in Marketing" (151329, versions 05 and 06), the students acquire the following knowledge, skills and abilities:
• They become familiar with the applications of statistical methods in solving specific problems of marketing or social research.
• They learn how to design, implement and evaluate questionnaires for specific practical problems, especially for a survey of consumer behaviour and satisfaction.
• They acquire skills in processing questionnaire data files using statistical program SPSS.
• They are able to use selected statistical methods to analyse the surveys and interpret results for specific management decisions.
Teaching methods
Lectures
Individual consultations
Tutorials
Project work
Summary
The subject "Statistical Methods in Marketing" introduces the future economist - marketing specialist with selected both simple and advanced statistical methods for economic data collection, analysis and interpretation for the purposes of market research and decision-making at various levels of marketing management.
In this course the students will revise and deepen their knowledge of basic statistics course for economists (subject "Statistics A" or similar) and they will learn to use the selected quantitative statistical methods especially in market research, consumer and sociological surveys, analysis of satisfaction, etc.
The students will work with real statistical data obtained from their own primary investigation in this course. They will learn how to use the online service for CAWI questionnaire research (VYPLNTO.CZ) and how to utilize he professional statistical software (SPSS) to analyse the collected data.
The subject "Statistical Methods in Marketing" is primarily designed as the mandatory course for students of Bachelor's degree in Marketing and Business at the Faculty of Economics, VSB - Technical University of Ostrava. However, it can be also used as the selective course for students in other study disciplines.
The course is taught in the range of 1 + 2 hours weekly. It is completed by graded credit and it is rated by 4 credits.
Compulsory literature:
The course is taught in Czech only. That is why no mandatory literature is presented here.
Recommended literature:
The course is taught in Czech only. That is why no selective literature is presented here.
Way of continuous check of knowledge in the course of semester
V průběhu semestru studenti řeší průběžné zápočtové úkoly:
• 2 individuální autotesty;
• 3 skupinové úkoly související se seminárním projektem.
Individuální úkoly řeší každý student sám za sebe, skupinové úkoly řeší pracovní týmy (skupiny) společně a odevzdává je koordinátor týmu.
Všechny úkoly jsou termínované. Termíny jednotlivých úkolů jsou závazné, jejich nedodržení může znamenat vyřazení studenta nebo pracovního týmu z dalšího průběhu výuky předmětu.
Termíny jsou závazné i pro studenty s individuálním studijním plánem. Pokud student s ISP ví, že nebude moci nějaký termín dodržet (zdravotní důvody, zahraniční stáž ERASMUS/SOKRATES a pod.), musí tuto záležitost konzultovat se cvičícím pedagogem nejpozději v 2. týdnu semestru, a to sepsáním podmínek pro ISP na oficiálním formuláři. Studenti navštěvující centrum SLUNEČNICE mohou přinést vyjádření centra, ke kterému vyučující přihlédne.
E-learning
Předmět „Statistické metody v marketingu" je navržen pro prezenční formu studia s e-learningovou podporou (tzv. blended learning). E-learningový kurz předmětu je umístěn na univerzitním vzdělávacím portálu LMS Moodle (http://lms.vsb.cz).
Other requirements
The course is taught in Czech only. That is why no other conditions to finish the subject are listed here.
Prerequisities
Co-requisities
Subject has no co-requisities.
Subject syllabus:
The course is taught in Czech only. That is why a detailed outline of the course in English is not listed.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.