151-0339/01 – Applied Statistical Methods (ASM)

Gurantor departmentDepartment of Mathematical Methods in EconomicsCredits4
Subject guarantordoc. Ing. Václav Friedrich, Ph.D.Subject version guarantordoc. Ing. Václav Friedrich, Ph.D.
Study levelundergraduate or graduateRequirementCompulsory
Year2Semestersummer
Study languageCzech
Year of introduction2019/2020Year of cancellation
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
FRI02 doc. Ing. Václav Friedrich, Ph.D.
MIH22 RNDr. Šárka Michalcová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Graded credit 1+2

Subject aims expressed by acquired skills and competences

The main aim of the course is to familiarize the future economist with selected methods of obtaining and analyzing economic data and to demonstrate how these methods and procedures can be used in other subjects of study, in the preparation of a bachelor's or master's thesis and in practice. Upon successful completion of this course, the students will acquire the following knowledge, skills and abilities: - They will become acquainted with the possibilities of using statistical methods in solving specific problems in the field of marketing, management or sociological research. - They will learn how to design, implement and evaluate questionnaire surveys for specific problems of practice, for example, consumer behaviour or satisfaction surveys. - They gain skills in processing questionnaire data on a computer using the IBM SPSS Statistics program. - They will be able to apply selected statistical methods to analyse questionnaire surveys and interpret the results for specific decision making. - They will learn the basics of academic writing, including working with literature and creating bibliographic citations, which will also be used in the writing of term papers and theses.

Teaching methods

Lectures
Individual consultations
Tutorials
Project work

Summary

In this course, students will be trained to design and implement questionnaire surveys that can be used for example in market research, consumer and sociological research, satisfaction analyses, etc. Students will also learn about selected simple and more complex statistical methods. Students will work with real statistical data obtained by their own primary research. They will learn to use the online CAWI survey service (VYPLNTO.CZ) to collect data, and use appropriate statistical software (IBM SPSS Statistics) to analyse data. The course also includes an introduction to the basics of academic writing (IMRaD, typography, working with figures and tables, citations, standards).

Compulsory literature:

MACINNES, John. An Introduction to Secondary Data Analysis with IBM SPSS Statistics. London: SAGE Publications, 2017. 336 p. ISBN 978-1446285770. MALHOTRA, Naresh and DASH, Satyabhusan Marketing Research: An Applied Orientation. 7th Edition. Harlow: Pearson, 2019. 888 p. ISBN 978-1292265636. WAGNER, William E. Using IBM SPSS Statistics for Social Statistics and Research Methods. 7th Edition. Thousand Oaks: SAGE Publications, 2019. 208 p. ISBN 978-1506389004.

Recommended literature:

CAMM, Jeffrey D. et al. Statistics for Business and Economics. 15th Edition. Boston: Cengage Learning, 2023. 1120 p. ISBN 978-0357715857. FIELD, Andy. Adventure in Statistics: The Reality Enigma. Second Edition. Los Angeles: SAGE Publications, 2022. 664 p. ISBN 978-1529797138. WALKER, Ian. Research Methods and Statistics. 2010th Edition. London: Red Globe Press, 2010. 200 p. ISBN 978-0230249882.

Way of continuous check of knowledge in the course of semester

The subject is finished with a classified credit. During the semester, students complete the following credit assignments: - project proposal and research objectives - designing a questionnaire - implementation of the CAWI survey - preparation and submission of the research project - theoretical self-test (from lectures) All credit assignments are scheduled.

E-learning

The subject is supported by an e-learning course in LMS Moodle. Through LMS Moodle, students complete credit assignments, submit projects and sign up for individual consultations.

Other requirements

Knowledge of statistics at undergraduate level (e.g. Statistics for Economists). Working with Microsoft Excel at a basic level.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Information sources, using references and citations 2. From research objectives to hypotheses testing 3. Questionnaire survey and questionnaire design 4. Preparation of data for the questionnaire survey 5. Categorical data, frequency tables and graphs 6. Numerical data, measures of level, heterogeneity and normality 7. Item analysis in preference batteries 8. Hypothesis testing, one-sample and two-sample tests 9. Testing the percentages 10. Analysis of dependencies in tables 11. Analysis of variance, homogeneous groups 12. Advanced analysis of preference batteries

Conditions for subject completion

Full-time form (validity from: 2019/2020 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Graded credit Graded credit 100  51 3
Mandatory attendence participation: Lectures are optional but recommended. Exercises are mandatory. The tolerated absence is a maximum of 2 exercises per semester. All credit assignments are compulsory and have binding deadlines. The individual tasks follow each other. In the last two weeks of the semester, individual students’ teams have been consulted on research projects. Participation in consultations is mandatory for all team members.

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Conditions for subject completion and attendance at the exercises within ISP: Students with ISP have the same study requirements and assignment deadlines as other students. The only exception is the possibility of increasing the absence rate (depending on the seriousness) to a maximum of 50%.

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2024/2025 (B0413A050012) Economics and Management (S02) Business Administration P Czech Ostrava 2 Choice-compulsory type B study plan
2024/2025 (B0413A050012) Economics and Management (S04) Economics and Law in Business P Czech Ostrava 2 Choice-compulsory type B study plan
2024/2025 (B0311A050015) Informatics in Economy P Czech Ostrava 2 Choice-compulsory type B study plan
2024/2025 (B0414A050001) Marketing (S02) Marketing and business P Czech Šumperk 2 Compulsory study plan
2024/2025 (B0414A050001) Marketing (S02) Marketing and business P Czech Ostrava 2 Compulsory study plan
2024/2025 (B0411A050001) Accounting and Taxes P Czech Valašské Meziříčí 2 Choice-compulsory type B study plan
2024/2025 (B0411A050001) Accounting and Taxes P Czech Ostrava 2 Choice-compulsory type B study plan
2024/2025 (B0311EKF016) Economics P Czech Ostrava 2 Compulsory study plan
2023/2024 (B0311A050015) Informatics in Economy P Czech Ostrava 2 Choice-compulsory type B study plan
2023/2024 (B0413A050012) Economics and Management (S05) Sports management P Czech Ostrava 2 Choice-compulsory type B study plan
2023/2024 (B0413A050012) Economics and Management (S03) Management P Czech Ostrava 2 Choice-compulsory type B study plan
2023/2024 (B0413A050012) Economics and Management (S04) Economics and Law in Business P Czech Ostrava 2 Choice-compulsory type B study plan
2023/2024 (B0414A050001) Marketing (S02) Marketing and business P Czech Šumperk 2 Compulsory study plan
2023/2024 (B0414A050001) Marketing (S02) Marketing and business P Czech Ostrava 2 Compulsory study plan
2023/2024 (B0311EKF016) Economics P Czech Ostrava 2 Compulsory study plan
2022/2023 (B0311A050015) Informatics in Economy P Czech Ostrava 2 Choice-compulsory type B study plan
2022/2023 (B0413A050012) Economics and Management (S03) Management P Czech Ostrava 2 Choice-compulsory type B study plan
2022/2023 (B0413A050012) Economics and Management (S04) Economics and Law in Business P Czech Ostrava 2 Choice-compulsory type B study plan
2022/2023 (B0413A050012) Economics and Management (S05) Sports management P Czech Ostrava 2 Choice-compulsory type B study plan
2022/2023 (B0414A050001) Marketing (S02) Marketing and business P Czech Ostrava 2 Compulsory study plan
2022/2023 (B0414A050001) Marketing (S02) Marketing and business P Czech Šumperk 2 Compulsory study plan
2021/2022 (B0311A050015) Informatics in Economy P Czech Ostrava 2 Choice-compulsory type B study plan
2021/2022 (B0413A050012) Economics and Management (S04) Economics and Law in Business P Czech Ostrava 2 Choice-compulsory type B study plan
2021/2022 (B0413A050012) Economics and Management (S05) Sports management P Czech Ostrava 2 Choice-compulsory type B study plan
2021/2022 (B0413A050012) Economics and Management (S02) Business Administration P Czech Valašské Meziříčí 2 Choice-compulsory type B study plan
2021/2022 (B0413A050012) Economics and Management (S03) Management P Czech Ostrava 2 Choice-compulsory type B study plan
2021/2022 (B0413A050012) Economics and Management (S02) Business Administration P Czech Ostrava 2 Choice-compulsory type B study plan
2021/2022 (B0414A050001) Marketing (S02) Marketing and business P Czech Ostrava 2 Compulsory study plan
2020/2021 (B0413A050012) Economics and Management (S02) Business Administration P Czech Ostrava 2 Choice-compulsory type B study plan
2020/2021 (B0413A050012) Economics and Management (S05) Sports management P Czech Ostrava 2 Choice-compulsory type B study plan
2020/2021 (B0413A050012) Economics and Management (S02) Business Administration P Czech Valašské Meziříčí 2 Choice-compulsory type B study plan
2020/2021 (B0413A050012) Economics and Management (S03) Management P Czech Ostrava 2 Choice-compulsory type B study plan
2020/2021 (B0413A050012) Economics and Management (S04) Economics and Law in Business P Czech Ostrava 2 Choice-compulsory type B study plan
2020/2021 (B0414A050001) Marketing (S02) Marketing and business P Czech Ostrava 2 Compulsory study plan
2020/2021 (B0311A050015) Informatics in Economy P Czech Ostrava 2 Choice-compulsory type B study plan
2019/2020 (B0413A050012) Economics and Management (S03) Management P Czech Ostrava 2 Choice-compulsory type B study plan
2019/2020 (B0413A050012) Economics and Management (S05) Sports management P Czech Ostrava 2 Choice-compulsory type B study plan
2019/2020 (B0413A050012) Economics and Management (S04) Economics and Law in Business P Czech Ostrava 2 Choice-compulsory type B study plan
2019/2020 (B0414A050001) Marketing (S02) Marketing and business P Czech Ostrava 2 Compulsory study plan
2019/2020 (B0413A050012) Economics and Management (S02) Business Administration P Czech Ostrava 2 Choice-compulsory type B study plan
2019/2020 (B0413A050012) Economics and Management (S02) Business Administration P Czech Valašské Meziříčí 2 Choice-compulsory type B study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner
Subject block without study plan - EKF - P - cs 2023/2024 Full-time Czech Optional EKF - Faculty of Economics stu. block
Subject block without study plan - EKF - P - cs 2022/2023 Full-time Czech Optional EKF - Faculty of Economics stu. block

Assessment of instruction



2022/2023 Summer
2021/2022 Summer
2020/2021 Summer