151-0413/01 – Logistics Methods Applications in Marketing (ALMM)

Gurantor departmentDepartment of Mathematical Methods in EconomicsCredits3
Subject guarantordoc. Ing. Petr Seďa, Ph.D.Subject version guarantordoc. Ing. Petr Seďa, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory
Study languageCzech
Year of introduction2010/2011Year of cancellation2012/2013
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
SED02 doc. Ing. Petr Seďa, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Credit 4+8

Subject aims expressed by acquired skills and competences

After a successful and active study of the subject Application of logistics in marketing methods you will be able to: • analyze and solve selected case studies; • progress in the analysis of supply systems; • use methods of anticipating the needs of logistics performance in marketing; • have basic and specific knowledge on the issue of logistics processes; • solve problems in the area of ​​inventory management; get: • A new look at the possibilities of selected quantitative and qualitative methods in marketing logistics; • an overview of possible use quantitative apparatus; • an idea of the approach to selected logistics problems; • an overview of the marketing-oriented logistics information system; you will be able to: • understand the importance of marketing logistics; • solve simple and complex tasks associated with logistics;

Teaching methods

Individual consultations
Project work
Other activities


The subject introduces the possibility of application of logistics engineering methods in marketing and in various areas of purchasing, distribution, retailing and transportation of commercial and manufacturing organizations.

Compulsory literature:

[1] CHRISTOPHER, Martin- PECK, Helen. Marketing Logistics. Routledge; 2nd edition, 2012. ISBN 0750652241. [2] EHSAN, Zarei. Logistics Marketing: 50 Explosive Marketing Secrets, Ideas, Tips & Tricks For Logistics Business. DMA4U; 2nd edition, 2014. ISBN 978-1-291-72612-1. [3] CHRISTOPHER, Martin. Logistics and Supply Chain Management. FT Press; 4th edition, 2011. ISBN 978-0273731122.

Recommended literature:

[4] HARRISON, Alan Harrison, VAN HOEK, Remko. Logistics Management and Strategy: Competing Through the Supply Chain. Pearson Education, 2008. ISBN 9780273712763. [5] SHARNA, Kunal. Logistic Management: A Competitive Advantage for the New Millennium. Global. India Publications, 2009. ISBN 9789380228259.

Way of continuous check of knowledge in the course of semester

Duties are checked at the end of the semester.


On-line course in LMS Moodle.

Other requirements

They are not required. They are not required.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

Outline the subject 1st The importance of logistics to marketing. - The concept of marketing and logistics - Relationship marketing and logistics - Defining the content of marketing logistics and its management - The importance of logistics applications in marketing methods - Marketing logistics as an interface between the market and now 2nd Logistics systems in various areas of purchase, distribution, retailing and transportation. - Shopping at the logistics of manufacturing and trade organizations - Distribution logistics for manufacturing and wholesale organizations - Logistics systems of retail organizations and retail businesses - Transport logistics systems 3rd Methods for anticipating the needs of logistics performance in marketing. - Forecasting methods in logistics - The importance of forecasting in logistics - Basic concepts of forecasting - Methods and types of forecasts - Methods of benchmarking and inter-comparison - Application of statistical methods in logistics and marketing 4th Methods of management and logistics planning functions in purchasing, distribution, retailing and transportation. - Methods of capacity and time planning - Push and pull systems (PUSH and PULL systems) - Systems management and planning MRP I (Material Requirement Planning) and MRP II (Manufacturing Resources Planning) - The systems I DRP (Distribution Requirement Planning) and DRP II (Distribution Resource Planning) - Just-in-time, Quick-Response, Direct Product Profitability and other systems 5th Marketing-oriented logistics information system. - Structure and function of LIS (Logistics Information System) - Importance of information in logistics systems - Creation of information systems, logistics - Transfer of information in logistics systems - The role and function of information flow in logistics systems - Telematics in logistic systems - The possibility of using expert systems in logistics 6th Quantitative and heuristic methods in Marketing Logistics. - Application of optimization problems in marketing logistics (mathematical programming, Lagrange multipliers and d.) - Application of the SWOT analysis, BOX analysis and other classification methods 7th Design of integrated logistics systems in the marketing-driven organizations. - Changes in the concept of logistics due to changes in economic environment - Internal and external integration of logistics system - Integrated logistics chains - Starting planning logistics management - Designing logistics systems - Problems associated with long-term management and development planning of logistics systems - Objectives, methods and strategies for designing logistics systems - Methods of design and implementation of integrated logistics systems (feasibility studies, etc.)

Conditions for subject completion

Part-time form (validity from: 2010/2011 Winter semester, validity until: 2012/2013 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Exercises evaluation Credit 85 (85) 43 2
        Obhajoba semestrální práce Project 40  20 2
        Písemná práce Written test 25  13 2
        Korepondenční úlohy Other task type 20  10
Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2012/2013 (N6208) Economics and Management (6208T020) Business Economics (02) Business Economics K Czech Ostrava 2 Choice-compulsory study plan
2011/2012 (N6208) Economics and Management (6208T020) Business Economics (02) Business Economics K Czech Ostrava Choice-compulsory study plan
2011/2012 (N6207) Quantitative Methods in Management K Czech Ostrava 1 Compulsory study plan
2010/2011 (N6208) Economics and Management (6208T020) Business Economics (02) Business Economics K Czech Ostrava 1 Choice-compulsory study plan
2010/2011 (N6208) Economics and Management (6208T020) Business Economics (02) Business Economics K Czech Ostrava 2 Choice-compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

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