151-0439/01 – Aplikované statistické metody (ASM k)

Gurantor departmentDepartment of Mathematical Methods in EconomicsCredits4
Subject guarantordoc. Ing. Václav Friedrich, Ph.D.Subject version guarantordoc. Ing. Václav Friedrich, Ph.D.
Study levelundergraduate or graduateRequirementChoice-compulsory type B
Year2Semestersummer
Study languageCzech
Year of introduction2019/2020Year of cancellation2023/2024
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
FRI02 doc. Ing. Václav Friedrich, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Part-time Graded credit 6+6

Subject aims expressed by acquired skills and competences

The main aim of the course is to acquaint the future economist with selected methods of obtaining and analyzing economic data and demonstrate how these methods and procedures can be used in other subjects of study and in practice. Upon successful completion of this course, students will acquire the following knowledge, skills and abilities: • They will get acquainted with the possibilities of using statistical methods to solve specific problems in the field of marketing, managerial or sociological research. • They will learn to design, implement and evaluate questionnaire surveys for specific practice problems, e.g. consumer behavior and/or satisfaction surveys. • They gain skills in processing data from a questionnaire using the IBM SPSS Statistics program. • They will be able to use selected statistical methods to analyze questionnaire surveys and interpret the results for specific decision making.

Teaching methods

Lectures
Individual consultations
Tutorials
Project work

Summary

In the subject "Applied Statistical Methods", students will be introduced to both simple and more complex statistical methods that can help them to analyse data obtained from market, managerial, or sociological research and in decision making at various levels of management. In this course students will repeat and deepen their knowledge of bachelor statistics for economists (course "Statistics A" or similar) and they will learn selected quantitative statistical methods, used in questionnaire surveys, e.g. market research, consumer and sociological research, satisfaction analyses, etc. In this course, students will work with real statistical data obtained by their own primary or secondary investigation. They will learn to use CAWI's online questionnaire service (VYPLNTO.CZ) for primary data collection, and use appropriate statistical software (IBM SPSS Statistics) for data analysis.

Compulsory literature:

MACINNES, John. An Introduction to Secondary Data Analysis with IBM SPSS Statistics. London: SAGE Publications, 2017. 336 p. ISBN 978-1446285770. MALHOTRA, Naresh and DASH, Satyabhusan. Marketing Research: An Applied Orientation. 7th Edition. Harlow: Pearson, 2019. 888 p. ISBN 978-1292265636. WAGNER, William E. Using IBM SPSS Statistics for Social Statistics and Research Methods. 7th Edition. Thousand Oaks: SAGE Publications, 2019. 208 p. ISBN 978-1506389004.

Recommended literature:

CAMM, Jeffrey D. et al. Statistics for Business and Economics. 15th Edition. Boston: Cengage Learning, 2023. 1120 p. ISBN 978-0357715857. FIELD, Andy. Adventure in Statistics: The Reality Enigma. Second Edition. Los Angeles: SAGE Publications, 2022. 664 p. ISBN 978-1529797138. WALKER, Ian. Research Methods and Statistics. 2010th Edition. London: Red Globe Press, 2010. 200 p. ISBN 978-0230249882.

Way of continuous check of knowledge in the course of semester

The subject is finished with a classified credit. During the semester, students complete the following credit assignments: - project proposal and research objectives - designing a questionnaire - implementation of the CAWI survey - preparation and submission of the research project - theoretical self-test (from lectures) All credit assignments are scheduled.

E-learning

- The subject is supported by an interactive course in LMS Moodle. - Ongoing tasks are submitted and assessed via LMS Moodle.

Other requirements

- Knowledge of statistics at undergraduate level (e.g. Statistics for Economists). - Working with Microsoft Excel at a basic level.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Information sources, using references and citations 2. From research objectives to hypotheses testing 3. Questionnaire survey and questionnaire design 4. Preparation of data for the questionnaire survey 5. Categorical data, frequency tables and graphs 6. Numerical data, measures of level, heterogeneity and normality 7. Item analysis in preference batteries 8. Hypothesis testing, one-sample and two-sample tests 9. Testing the percentages 10. Analysis of dependencies in tables 11. Analysis of variance, homogeneous groups 12. Advanced analysis of preference batteries

Conditions for subject completion

Part-time form (validity from: 2019/2020 Summer semester, validity until: 2023/2024 Summer semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of pointsMax. počet pokusů
Graded credit Graded credit 100  51 3
Mandatory attendence participation: In-person meetings are optional but recommended. All credit assignments are compulsory and have a deadline for submission that is not to be exceeded. Individual assignments build on each other. Individual consultations on research projects take place at the last meeting. Attendance at these consultations is compulsory.

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Conditions for subject completion and attendance at the exercises within ISP: Students with an Individual Study Plan (ISP) have the same study obligations as other students.

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Occurrence in study plans

Academic yearProgrammeBranch/spec.Spec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2021/2022 (B0413A050012) Economics and Management (S02) Business Administration K Czech Ostrava 2 Choice-compulsory type B study plan
2021/2022 (B0413A050012) Economics and Management (S03) Management K Czech Ostrava 2 Choice-compulsory type B study plan
2020/2021 (B0413A050012) Economics and Management (S02) Business Administration K Czech Ostrava 2 Choice-compulsory type B study plan
2020/2021 (B0413A050012) Economics and Management (S03) Management K Czech Ostrava 2 Choice-compulsory type B study plan
2019/2020 (B0413A050012) Economics and Management (S03) Management K Czech Ostrava 2 Choice-compulsory type B study plan
2019/2020 (B0413A050012) Economics and Management (S02) Business Administration K Czech Ostrava 2 Choice-compulsory type B study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner

Assessment of instruction

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