152-0076/01 – Company Strategy and Development A ()

Gurantor department	Department of Business Administration	Credits	7
Subject guarantor	prof. Ing. Miroslav Hučka, CSc.	Subject version guarantor	prof. Ing. Miroslav Hučka, CSc.
Study level	undergraduate or graduate	Requirement	Compulsory
Year	4	Semester	summer
		Study language	Czech
Year of introduction	1999/2000	Year of cancellation	2006/2007
Intended for the faculties	EKF	Intended for study types	Master

Instruction secured by
Login	Name	Tuitor	Teacher giving lectures
HUC20	prof. Ing. Miroslav Hučka, CSc.
KAD02	Ing. Jana Kadlubcová, Ph.D.

Extent of instruction for forms of study
Form of study	Way of compl.	Extent
Full-time	Credit and Examination	2+1

Subject aims expressed by acquired skills and competences

Teaching methods

Summary

Company Strategy and Development

Compulsory literature:

Recommended literature:

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

1. Úvod do strategického řízení 2. Vize, poslání a cíle podniku 3. Analýza externího prostředí podniku 4. Analýza interního prostředí podniku 5. Syntéza výsledků strategické analýzy 6. Podnikatelské strategie 7. Podnikatelské strategie ve vybraných situacích 8. Strategie na podnikové úrovni 9. Řízení a hodnocení podnikového portfolia 10. Hodnocení a výběr strategie 11. Funkční strategie 12. Implementace strategie – komunikace a organizace 13. Implementace strategie – administrativa, kontrola, odměňování, vůdcovství, kultura, moc a konflikt 14. Systém strategického řízení 15. Příprava a realizace projektů 16. Technicko-ekonomická studie projektu 17. Finanční analýza projektů 18. Hodnocení projektů 19. Rizika projektů 20. Investiční program 21. Strategie českých podniků v evropském kontextu 22. Internacionalizace a globalizace 23. Superkonkurence a strategie zítřka

Conditions for subject completion

Full-time form (validity from: 1960/1961 Summer semester)

Task name	Type of task	Max. number of points (act. for subtasks)	Min. number of points	Max. počet pokusů
Exercises evaluation and Examination	Credit and Examination	100 (100)	51	3
Exercises evaluation	Credit	35 (35)	0	3
Other task type	Other task type	35	0	3
Examination	Examination	65 (65)	0	3
Written examination	Written examination	65	0	3

Mandatory attendence participation:

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Conditions for subject completion and attendance at the exercises within ISP:

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Occurrence in study plans

Academic year	Programme	Branch/spec.	Form	Study language	Tut. centre	Year	Type of duty
2005/2006	(M6208) Business and Management	(6208T086) Enterprise Economics and Management	P	Czech	Ostrava	4	Compulsory	study plan
2004/2005	(M6208) Business and Management	(6208T086) Enterprise Economics and Management	P	Czech	Ostrava	4	Compulsory	study plan
2003/2004	(M6208) Business and Management	(6208T086) Enterprise Economics and Management	P	Czech	Ostrava	4	Compulsory	study plan
2002/2003	(M6208) Business and Management	(6208T086) Enterprise Economics and Management	P	Czech	Ostrava	4	Compulsory	study plan
2001/2002	(M6208) Business and Management	(6208T086) Enterprise Economics and Management	P	Czech	Ostrava	4	Compulsory	study plan
2000/2001	(M6208) Business and Management	(6208T086) Enterprise Economics and Management	P	Czech	Ostrava	4	Compulsory	study plan

Occurrence in special blocks

Block name	Academic year	Form of study	Study language	Year	W	S	Type of block	Block owner

Assessment of instruction

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