152-0303/06 – Business Planning and Company Investment Strategy (PIRF)

Gurantor departmentDepartment of Business AdministrationCredits4
Subject guarantorDr.Ing. Zuzana ČvančarováSubject version guarantorDr.Ing. Zuzana Čvančarová
Study levelundergraduate or graduateRequirementCompulsory
Study languageCzech
Year of introduction2012/2013Year of cancellation
Intended for the facultiesEKFIntended for study typesBachelor
Instruction secured by
LoginNameTuitorTeacher giving lectures
C1V30 Dr.Ing. Zuzana Čvančarová
HUM10 Ing. Vlasta Humlová, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+1

Subject aims expressed by acquired skills and competences

The course continues to enrich student’s essential knowledge from the business economics, management, finance, accounting and other interrelated areas. The aim of the course is to provide students a complex overview of planning process of enterprise development as a whole, investment decision making with utilization of knowledge management that in practice leads to increase of business performance. The main part of the course will be focused on understanding of interrelated and complex business plans and their implementation in business performance context.

Teaching methods



Compulsory literature:

1. Hitchcock, Darcy E. The step-by-step guide to sustainability planning : how to create and implement sustainability plans in any business or organization. 1st pub. London, Sterling: Earthscan, 2008. 173 p. ISBN 978-1-84407-616-1 .

Recommended literature:

Robert G. Wittmann, Matthias P. Reuter. Strategic planning : how to deliver maximum value through effective business strategy. London: Kogan Page, 2008.176 p. ISBN 978-0-7494-5233-9.

Way of continuous check of knowledge in the course of semester


Další požadavky na studenta

Student is due to elaborate a semester project with a minimum of 15 pages according to tutor's instructions. In the end of the semester the student has to pass a written ungraded assessment and after that the course examination. The ungraded assessment is awarded by 23 to 45 points and the course examination is awarded by 28 to 55 points. The semester project is a part of the ungraded assessment.


Subject has no prerequisities.


Subject has no co-requisities.

Subject syllabus:

Lecture’s content framework: • Introduction to business planning • Creation of business objectives • Decision-making processes in planning • Specifications for particular types of business plans o The production plan o Work plan o Plan for the recovery, reconstruction and modernization of property o Supply plan o Marketing plan o Financial Plan • Control of plans, evaluation of the implementation plans and risk planning • The concept, types, financing and capital investment planning • The nature and process of evaluation of the effectiveness of capital investments • The investment program of the company • Comparison of investment alternatives • Investment risk and its analysis • Measurement of results of strategic investments

Conditions for subject completion

Full-time form (validity from: 2012/2013 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Exercises evaluation and Examination Credit and Examination 100 (100) 51
        Exercises evaluation Credit 45  23
        Examination Examination 55  28
Mandatory attendence parzicipation:

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.FormStudy language Tut. centreYearWSType of duty
2012/2013 (B6208) Economics and Management (6208R020) Business Economics (00) Business Economics P Czech Ostrava 2 Compulsory study plan
2012/2013 (B6208) Economics and Management (6208R020) Business Economics (01) Business Economics P Czech Valašské Meziříčí 2 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner