152-0306/02 – Company Strategy (SP)
| Gurantor department | Department of Business Administration | Credits | 4 |
| Subject guarantor | doc. Ing. Jindra Peterková, Ph.D. | Subject version guarantor | doc. Ing. Jindra Peterková, Ph.D. |
| Study level | undergraduate or graduate | Requirement | Compulsory |
| Year | 1 | Semester | winter |
| | Study language | Czech |
| Year of introduction | 2010/2011 | Year of cancellation | 2012/2013 |
| Intended for the faculties | EKF | Intended for study types | Follow-up Master |
Subject aims expressed by acquired skills and competences
1. To know about new knowledge from strategic management and from investment´s development of company.
2. To understand the importance of the company strategy, as the basic of the business access is strategy which is different, unique and difficult to reproduce.
3. To appoint main factors of the business access of corporations resulting from the analysis of external and internal environment from the product portfolio analysis, and then to choose the appropriate company strategy. Analyze the evaluation of the project through by using financial analysis and risk analysis.
4. To assess the company strategy and investments projects by using solved case studies and case stories.
Teaching methods
Summary
The goal of this subject is developing the fundamental knowledge of business economics relating to strategic management and investment development of company. Students can use acquire skills from the sphere of business strategy in business practice in all areas of managerial work, or in management of the company. The subject is supported by means of e-learning course.
Compulsory literature:
Recommended literature:
Way of continuous check of knowledge in the course of semester
Oral presentation of case studies
E-learning
Course: 152 306 Company Strategy see http://moodle.vsb.cz/vyuka/course
Other requirements
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Prerequisities
Subject has no prerequisities.
Co-requisities
Subject has no co-requisities.
Subject syllabus:
1. Introduction to strategic management. Vision, mission and objectives of the company.
2. Analysis of external and internal environment. Synthesis of the results.
3. Business strategy. Business strategies under chosen conditions.
4. Management and evaluation of business portfolio.
5. Enterprise and functional strategies.
6. Strategic management system.
7. Enterprise strategies based on the BSC method.
8. Project preparation and implementation.
9. Projects evaluation.
10. Risks of the projects and investment program.
11. Company strategy in an international context.
12. Super competition and strategy of tomorrow.
13. Economic strength and corporate power.
Conditions for subject completion
Occurrence in study plans
Occurrence in special blocks
Assessment of instruction
Předmět neobsahuje žádné hodnocení.