152-0325/01 – Business Consulting (PP)

Gurantor departmentDepartment of Business AdministrationCredits5
Subject guarantordoc. Dr. Ing. Pavel BlecharzSubject version guarantordoc. Dr. Ing. Pavel Blecharz
Study levelundergraduate or graduateRequirementCompulsory
Year1Semesterwinter
Study languageCzech
Year of introduction2019/2020Year of cancellation
Intended for the facultiesEKFIntended for study typesFollow-up Master
Instruction secured by
LoginNameTuitorTeacher giving lectures
BLE50 doc. Dr. Ing. Pavel Blecharz
KRI13 Ing. Pavlína Křibíková, Ph.D.
Extent of instruction for forms of study
Form of studyWay of compl.Extent
Full-time Credit and Examination 2+2

Subject aims expressed by acquired skills and competences

The aim of the course is to teach the students how to set up and manage consulting company, including the selection of appropriate consulting area. Graduate will have skills in consulting company marketing, consulting company sales of consultancy services and financial management of consulting firm.

Teaching methods

Lectures
Tutorials

Summary

Compulsory literature:

BLECHARZ, Pavel, Hana ŠTVERKOVÁ a Dagmar ZINDULKOVÁ. Poradenství. Založení a řízení poradenské firmy. Praha: Ekopress, 2013. 144 s. ISBN 978-80-86929-94-1. POCZATKOVÁ, Blanka, Pavlína HRONOVÁ a Renáta NEŠPORKOVÁ. Poradenství pro podnikání. Havířov: In-PRESS, 2014. 156 s. ISBN 978-80-905178-3-7. STROH, Linda a Homer JOHNSON. The Basic Principles of Effective Consulting. New York: Routlege, 2009. 175 s. ISBN 0-8058-5420-7.

Recommended literature:

BIECH, Elaine. Marketing Your Consulting Services. San Francisco: Wiley, 2003. 282 s. ISBN 978-0-470-90690-3. DRYDEN, Windy. Poradenství. Praha: Portál, 2008. 117 s. ISBN 978-80-7367-371-0. KUBR, Milan. Management Consulting. 4th ed. New Delphi: Bookwell, 2009. 895 s. ISBN 978-8185040-44-8.

Way of continuous check of knowledge in the course of semester

E-learning

Other requirements

Elaboration of a practical semestral project.

Prerequisities

Subject has no prerequisities.

Co-requisities

Subject has no co-requisities.

Subject syllabus:

The course is aimed at promoting entrepreneurship through professional guidance for entrepreneurs, managers and specialists in businesses. The course focuses on questions of establishment, management and economics of a consulting firm. The course is based on teamwork in a virtual consulting firm. Main topics of the course: 1. Introduction to the subject, main characteristics of services and their division. 2. Quality and innovation of services. 3. Marketing services. 4. Consulting as a service, personality of a consultant and steps for establishing a consulting firm. 5. Marketing consulting firm. 6. Marketing 4P for counseling services. 7. Sales of consulting services. 8. Communication consultant with client. 9. Financial management of a consulting firm. 10. Quality management in a consulting firm. 11. Service innovation in a consulting firm. 12. Ethics in a consulting firm. 13. Realization of consulting order, steps in consulting process. 14. Case study.

Conditions for subject completion

Full-time form (validity from: 2019/2020 Winter semester)
Task nameType of taskMax. number of points
(act. for subtasks)
Min. number of points
Credit and Examination Credit and Examination 100 (100) 51
        Credit Credit 40  21
        Examination Examination 60  31
Mandatory attendence parzicipation: 60%

Show history

Occurrence in study plans

Academic yearProgrammeField of studySpec.ZaměřeníFormStudy language Tut. centreYearWSType of duty
2021/2022 (N0413A050014) Economics and Management (S01) Business Administration P Czech Ostrava 1 Compulsory study plan
2020/2021 (N0413A050014) Economics and Management (S01) Business Administration P Czech Ostrava 1 Compulsory study plan
2019/2020 (N0413A050014) Economics and Management (S01) Business Administration P Czech Ostrava 1 Compulsory study plan

Occurrence in special blocks

Block nameAcademic yearForm of studyStudy language YearWSType of blockBlock owner